Zappos signed as NeoReach's first brand customer for $5K
Jesse Leimgruber · 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space · Feb 19, 2020 · at 5:17
Jesse Leimgruber, founder of NeoReach, discusses how early cold outreach to CMOs on LinkedIn landed the company's first recognizable enterprise brand.
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“The first real customer we got was Zappos. The CMO of Zappos actually responded himself, introduced us to his ad agency, introduced us to someone else at Zappos, and they signed up for, I think it was a small deal at the time, 5000 dollars for a year license, but it was meaningful to get Zappos, and they were our first, first recognizable brand.”
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“Peter isn't like super closely involved, granted I've been in quite a number of times.”
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“We typically, the minimum licensing fee for a brand is about 25,000 dollars annually, and we have quite a few, as in more than a handful of brands spending over a million dollars with us annually.”
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“I think our average revenue per customer is around 200,000 dollars a year.”
NeoReach has passed 100 total enterprise customers
“We just passed a hundred. I think about one or two, one or three, something like that.”
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“We're in between two and three X a year growth rate right now.”
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“It's close to closer to 20% of customers churn, but we grow at a significantly higher rate than that. And the ones that stick kind of Really expand. You know, the ones that tend to turn tend to be the 25,000 dollar a month cost, the 25,000 dollar a year custom…”