The Ledger
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Fatfinger sells bottom-up to frontline workers, skipping the CIO
“Instead of selling to the CIO or the executive, we sell from the bottoms up and allow them to bubble up the usage and the, I guess the initiation of change.”
Fatfinger competitor iAuditor has raised nearly $100 million
“We have some competitors that have raised, you know, a hundred million dollars.
[819] Nathan Latka: Name one.
[821] James McDonough: like iAuditor's almost there, and yeah, and there's, yeah, a number of ones that have raised big venture dollars”
Fatfinger relies entirely on digital marketing without using any SDRs
“We only do digital marketing. So really the only time we get in flipping the enterprise side we don't have any, I guess it's not like the SDR.”
Fatfinger acquires enterprise customer logos for approximately $1,000
“And then you can acquire you know, an enterprise logo for around a thousand.”
Fatfinger counts Exxon and Fortune 100 companies as customers
“We have from Exxon to other you know, Fortune, 100 companies using the platform”
Fatfinger's bottom-up adoption expands from 10-person teams to full sites
“Well, it starts in the kind of the 10, cause it starts in a kind of department or team just naturally. And then that kind of site has in the, you know, in the tens or 50 or et cetera. And then maybe that site has a hundred or whatever. And then that's where we…”
Fatfinger acquires trial users for just over $20 via digital marketing
“Doing our different testing from online marketing, we can acquire a trial for about just over 20 bucks.”
Fatfinger charges $9 to $15 per user monthly for Pro plan
“We have a kind of standard pro plan ranging from nine to 15 bucks a month per user, unlimited apps.”