The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Booth: 90% of Scoota's platform activity is self-serve
“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”
Booth: Scoota charges a 20% to 25% take rate on managed campaigns
“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”
Booth: Scoota generates an 80% to 85% gross margin on self-serve
“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”
Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue
“So, I would say self-service typically is about two-thirds.”
Booth: Scoota targets £5M in self-serve revenue for 2017
“So, you know, and then, but because we've shifted dramatically to self-serve, our goal for self-serve is five million. Whether or not we get there this year, we don't know, but .”