The Ledger
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Vickstrom: Early-stage startups should prioritize manual sales over self-serve PLG
“It's an interesting, like, model that I believe in, like, the whole self-serve PLG model as well, but when you're early and we're really trying to listen to the customer as good as possible I think doing that manually in the beginning works, and that's what we…”
Vickstrom: Mobal gave 10% equity each to two early angel investors
“It was something like 10 and 10%, something, something in that ballpark.”
Vickstrom: Business listings are replacing traditional websites for consumers
“If you get all the information from listing, let's say that you are going to go to a restaurant, you don't go to the website anymore. You just go to the listings. So the listings are becoming the new version of the website.”
Vickstrom: Mobal's average annual contract value is approximately €5,000
“The annual the average contract value, I think it's about five K per year.”
Vickstrom: Mobal grew close to 200% year-over-year
“One year ago I think, yeah, now again, I don't remember exactly the number, but something closer to a 200% growth.”
Vickstrom: Mobal maintains approximately 100% net dollar retention
“It's been something about a hundred percent.”
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Vickstrom: Mobal charges €40-€60 per location, dropping under €10 at scale
“An average customer, I would say, like, again, it depends on the locations, but let's say if it's one location, it could be everything between 40 and 60 depending on the automations, but then if it's 300 locations it can go well under 10 euros as well per loca…”
Vickstrom: Mobal reached nearly $1M in revenue as a service business
“As a service business, it was something closer to a million that we did with the service business, yeah.”