The Ledger
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Merge's internal tooling allows non-engineers to build product integrations
“Engineers and non-engineers are able to build integrations here because of a lot of the tooling we've built.”
Merge prevents churn by guaranteeing two-week turnarounds for new API integrations
“We've never lost a customer to not having an integration and we promise free two to three week turnaround on new integration.”
Merge is pivoting away from usage-based pricing due to volume unpredictability
“We are going to start moving towards instead of API requests, because it can be kind of unpredictable. Certain platforms might require you to make tons. We're going to be moving to more towards a flat rate. So you don't have to worry about like the nuances of …”
Feig says Merge targets a different market than Tray and Workato
“I think that that's like, I think that, you know, it might be a little bit of overlap, but overall it's just a different market and I don't think we're making them irrelevant.”
Feig: Merge integrations are strictly API-based with no scraping
“And we're all API based only. So we're built from enterprise from the ground up. We're built to scale up to enterprises. So all API based, no scraping. We're not doing things like that.”
Merge charges one cent per API request on pay-as-you-go plan
“We offer our pay as you go plan. So it's one cent per API request.”
Merge charges a couple thousand dollars monthly for supported enterprise plans
“It's on the order of a couple grand a month for our enterprise plan. Or it's not quite enterprise. It's more of like a plan where you require support and customer onboarding.”
Feig: Merge added 20 integrations in its first launch month
“We spent six months just building up the platform. We didn't have a single integration. And then in January alone, we added 20 integrations.”
Feig: Merge maintains 45 to 50 integrations, adding 2-3 weekly
“I believe currently we have around 45 to 50. We add like, I would say probably about two to three a week”
Merge reaches 280 signups and 40 to 50 embedded paying customers
“So we have 280 organizations that have signed up for the platform. And then order of, I have to, I don't have the latest number on me, but 40 to 50 fully embedded and more and more adding.”
Merge raised $4.5M seed led by NEA with Scott Sandell joining board
“So we raised four and a half million from NEA with Scott Sandell joining our board.”
Ten of Merge's twelve full-time early employees are coders
“We're currently five full-time engineers, but 10 of us can code. So 10 out of 12 are coders.”
Merge grew entirely organically with only a $200 paid marketing trial
“All organic, all word of mouth. I think we ran like a 200 dollar trial on paid marketing.”
Merge began generating all revenue in the past two months
“I mean, all revenue started in the past two months. We came at a stall from two and a half to three months ago.”
Feig: Merge has processed hundreds of millions of API requests since launch
“I can tell you since launch, it's been hundreds of millions.”
Feig: Merge offers single-integration access to dozens of B2B APIs
“What we're building here are unified APIs, and so you integrate once with us, and then you can offer your customers, 20, 30, 40 different integrations in HR, applicant tracking, accounting, and then more categories on the way.”