Assertion certainty 3/5 debate potential 1/5

Merge grew entirely organically with only a $200 paid marketing trial

Gil Feig · How this DevOps Tool Plans to Break $1m in First 9 months · Jul 19, 2021 · at 11:54

Gil Feig, co-founder of Merge, discusses customer acquisition strategy with Nathan Latka.

0:00 / 0:04exact quote · 4.5s
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“All organic, all word of mouth. I think we ran like a 200 dollar trial on paid marketing.”

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More from Gil Feig

Prediction Held up
Feig predicts Merge will break a $1M run rate in 2021
“End of the year, by the end of the year.”
Gil Feig Jul 19, 2021 ▶ 12:18 How this DevOps Tool Plans to Break $1m in First 9 months
Assertion Not checkable as stated
Merge's internal tooling allows non-engineers to build product integrations
“Engineers and non-engineers are able to build integrations here because of a lot of the tooling we've built.”
Gil Feig Jul 19, 2021 ▶ 7:40 How this DevOps Tool Plans to Break $1m in First 9 months
Assertion Not checkable as stated
Merge prevents churn by guaranteeing two-week turnarounds for new API integrations
“We've never lost a customer to not having an integration and we promise free two to three week turnaround on new integration.”
Gil Feig Jul 19, 2021 ▶ 9:34 How this DevOps Tool Plans to Break $1m in First 9 months
Disclosure
Merge is pivoting away from usage-based pricing due to volume unpredictability
“We are going to start moving towards instead of API requests, because it can be kind of unpredictable. Certain platforms might require you to make tons. We're going to be moving to more towards a flat rate. So you don't have to worry about like the nuances of …”
Gil Feig Jul 19, 2021 ▶ 14:14 How this DevOps Tool Plans to Break $1m in First 9 months
Opinion
Feig says Merge targets a different market than Tray and Workato
“I think that that's like, I think that, you know, it might be a little bit of overlap, but overall it's just a different market and I don't think we're making them irrelevant.”
Gil Feig Jul 19, 2021 ▶ 16:53 How this DevOps Tool Plans to Break $1m in First 9 months
Assertion Not checkable as stated
Feig: Merge integrations are strictly API-based with no scraping
“And we're all API based only. So we're built from enterprise from the ground up. We're built to scale up to enterprises. So all API based, no scraping. We're not doing things like that.”
Gil Feig Jul 19, 2021 ▶ 17:33 How this DevOps Tool Plans to Break $1m in First 9 months
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