The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Eric Siu May 12, 2023 ▶ 3:57 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Disclosure
Siu acquired the remaining ownership of Single Grain for two dollars
“We worked out a deal where at the end of the day, out of pocket, out of my own pocket, I paid two dollars for the company.”
Eric Siu Jan 31, 2016 ▶ 2:42 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Disclosure
Siu's survival website spends $40k monthly to drive 20M visits
“This, in terms of our monthly expenses on this site that drives the twenty million visits a month, we're spending about 40,000 dollars a month, and the team looks like it's basically a, I think it's gonna, there's gonna be a breakdown in a second, but it's bas…”
Eric Siu May 12, 2023 ▶ 3:01 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Disclosure
Siu: Marketing School podcast receives 2M monthly downloads, targeting 5M
“Just for some context, on the Marketing School pod, we're about two million downloads a month right now but we want to get that to five million views a month, and we think this is going to be a big piece of it”
Eric Siu May 12, 2023 ▶ 5:17 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Disclosure
Siu: Single Grain agency spends $60k to $70k monthly on internal content
“Our content process, we're spending like 60 to 70 grand a month on our stuff internally at Single Grain, I believe.”
Eric Siu May 12, 2023 ▶ 17:34 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Disclosure
Siu funded the $150K founder buyout using Single Grain's own revenue
“The buyout was actually about a 150 K, but that was paid out by the company's, you know, revenue. So it wasn't coming out of my pocket.”
Eric Siu Jan 31, 2016 ▶ 2:58 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Disclosure
Siu: Single Grain receives a 25% lifetime referral fee on clients
“Yeah, so we get, ah, we get 25% of, you know, the lifetime revenue of the client.”
Eric Siu Jan 31, 2016 ▶ 6:16 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Disclosure
Siu: Channels $20K monthly from Single Grain into Care Sprout
“So I mean, we're the money that's being siphoned into the new business right now is about 20 K a month.”
Eric Siu Jan 31, 2016 ▶ 7:02 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Disclosure
Siu became CEO of struggling agency Single Grain around 2014
“I took over the business around two years ago, so I'm not the original founder. It was a struggling business”
Eric Siu Jan 31, 2016 ▶ 1:31 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Disclosure
Siu: Takes a $55,000 annual salary from Single Grain
“Just from the business, my salary right now is only 55 K.”
Eric Siu Jan 31, 2016 ▶ 6:54 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
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