The Ledger
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Currie: Media publishers value sales intelligence more than marketing agencies
“Is, is, is really strong in all markets, but we also find a slightly stronger in the media space over agency. Primarily because media companies are set up as sophisticated sales organizations and agencies are more, more of a professional services category of w…”
Winmo treats customer renewals past 90 days as net-new sales
“We calculate retention, both revenue and account on a 90 day cycle. So if a customer doesn't renew within 90 days, they're considered a new sale.”
Currie: Winmo generates north of $1 million in monthly revenue
“You're about spot on a bit healthy. We've got a couple of other service lines, but yeah, north of that, it's a very healthy business in terms of annual growth rate and incredibly good margins”
Currie: Bootstrapped businesses need 12% annual growth versus 20% for VC-backed firms
“Well, I think you could, if you were speaking to VCs and investment bankers in this space, anything north of 20% is usually looking pretty healthy. I think with a legacy business like this, without outside investment which we're looking steady compounding year…”
Winmo CEO Dave Currie: Company is completely bootstrapped with no outside capital
“We're completely bootstrapped from day one. We've not had any outside investors at all, so we're still a privately owned and operated company based here in Atlanta.”
Currie: Winmo charges $6k-$7k base subscription plus $400-$500 per seat
“It's a nice low entry fee of around six to 7000 dollars based upon the subscription level they're signing up for. And then we charge an additional user rate between four or 500 dollars per user per year.”
Currie: Winmo cut paid ads to $50k annually to fund content marketing
“We, we've, we rapidly declined that down to around 50,000. So, you know, a third of that and placed the remaining dollars into content marketing.”
Currie: Winmo converts about 25% of qualified leads to paying customers
“So we're typically looking at about a 25% conversion rate to customer.”
Currie: Winmo targets annualized revenue retention in the nineties
“We're certainly, we aim for the nineties in terms of revenue retention rate on an annualized basis.”