The Ledger
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Carruthers: Video feedback yields 6 to 8 times more info than written
“And what we found is that people tell you about six to eight times more just by talking, you know, they find it far easier to articulate themselves verbally than they do in a kind of written form.”
Carruthers: US venture is 'go big or go home' compared to UK
“Clearly there's the UK and US venture markets are slightly different in terms of their approach. Kind of the US more of a kind of go big or go home approach, whereas the UK may be a bit more conservative and smaller rounds and, you know, more wanting to see mo…”
Voxpopme pays users $1 to $1.50 per video response
“We pay about a dollar to a dollar 50. For each response that people leave, and when they get to 15 dollars, they can cash out.”
Carruthers: Manchester City Soccer Club was Voxpopme's first client
“A lot of our first client was actually Manchester City Soccer Club.”
Carruthers: Voxpopme's average customer spends $40,000 to $50,000 annually
“Yeah, I mean, I would say probably our average customers are probably spending 40 to 50,000 dollars a year with us.”
Carruthers: Voxpopme's client base is 45% brands, 45% agencies, 10% partnerships
“Our clients really break down into three cohorts. The first being like major brands. So people like Microsoft, eBay, Verizon using this technology extensively. Then we power a lot of the market research agencies. So people like Kantar and Nielsen and the big r…”
Carruthers: Voxpopme generates approximately $400,000 in monthly recurring revenue
“So yeah, I would say yeah, a little bit, a bit lower than that, about 400,000 dollars a month.”
Carruthers: Voxpopme ARR is growing 25% to 30% quarter-over-quarter
“And yeah, I would say kind of, you know, we've got, you know, great churn metrics and kind of ARRs going up about kind of 25, 30% quarter on quarter.”
Carruthers: Voxpopme's US business grew from 5% to 70% after moving
“You know, when I first moved over here the US was just five percent of our business. It's now 70%.”
Carruthers: Voxpopme generated $250,000 in monthly revenue in July 2017
“July, 27, a year ago, we're probably doing two 50. And then a year before that, we were probably doing like 75.”
Carruthers: 85% of Voxpopme's ad-hoc clients are repeat customers
“So we've got about half our business that's on an ad hoc kind of As you go, but then of that cohort, 85% of repeat customers doing regular projects.”
Carruthers: Voxpopme's fully baked customer acquisition cost averages $6,000
“So from a CAC perspective where I would say typically over the last 12 months, it probably averages out to about 6000 dollars. Kind of fully baked.”
Carruthers: Voxpopme customer CAC payback period is under six months
“The payback, yeah, I mean, the payback period is usually less than six months.”
Carruthers: Voxpopme targets $10M Series B following $2.5M Series A
“Yeah, so I'll probably raise ten million dollars which, you know, is a, Obviously modest in compared to some of today's Series B rounds, but I think, you know, given our A round was only two and a half million, it kind of you know, it's kind of relevant to whe…”
Carruthers: Prefers HubSpot over Salesforce despite reporting limitations
“HubSpot. Absolutely love it. I mean, it's an interesting battle because our CMO wants to move over to Salesforce and stuff. And there's this, you know, it's got this great integration of sales and marketing. The reporting is maybe not as good as it should be, …”
Carruthers: Voxpopme charges $35 per video for one-off projects
“And then we have an ad hoc model where if you just want to do a one off project, it's 35 bucks a video.”