Disclosure certainty 3/5 debate potential 1/5

Carruthers: Voxpopme targets $150k to $200k average customer lifetime value

Dave Carruthers · 1304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR · Feb 18, 2019 · at 17:32

Dave Carruthers, CEO of Voxpopme, discusses unit economics and customer lifetime value targets with host Nathan Latka.

0:00 / 0:05exact quote · 5.5s
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“Probably a 150 to 200 K lifetime value as an average is where we want to be getting to.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Insight
Carruthers: Video feedback yields 6 to 8 times more info than written
“And what we found is that people tell you about six to eight times more just by talking, you know, they find it far easier to articulate themselves verbally than they do in a kind of written form.”
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Opinion
Carruthers: US venture is 'go big or go home' compared to UK
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Disclosure
Voxpopme pays users $1 to $1.50 per video response
“We pay about a dollar to a dollar 50. For each response that people leave, and when they get to 15 dollars, they can cash out.”
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Assertion Not publicly verifiable
Carruthers: Manchester City Soccer Club was Voxpopme's first client
“A lot of our first client was actually Manchester City Soccer Club.”
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Assertion Not checkable as stated
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Assertion Not checkable as stated
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