Voxpopme CEO Dave Carruthers explains the cash incentive structure for consumers recording video feedback on their platform.
0:00 / 0:06exact quote · 6.5s
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“We pay about a dollar to a dollar 50. For each response that people leave, and when they get to 15 dollars, they can cash out.”
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More from Dave Carruthers
Insight
Carruthers: Video feedback yields 6 to 8 times more info than written
“And what we found is that people tell you about six to eight times more just by talking, you know, they find it far easier to articulate themselves verbally than they do in a kind of written form.”
Dave CarruthersFeb 18, 2019▶ 4:471304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
Opinion
Carruthers: US venture is 'go big or go home' compared to UK
“Clearly there's the UK and US venture markets are slightly different in terms of their approach. Kind of the US more of a kind of go big or go home approach, whereas the UK may be a bit more conservative and smaller rounds and, you know, more wanting to see mo…”
Dave CarruthersFeb 18, 2019▶ 16:231304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
AssertionNot publicly verifiable
Carruthers: Manchester City Soccer Club was Voxpopme's first client
“A lot of our first client was actually Manchester City Soccer Club.”
Dave CarruthersFeb 18, 2019▶ 5:571304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
AssertionNot checkable as stated
Carruthers: Voxpopme's average customer spends $40,000 to $50,000 annually
“Yeah, I mean, I would say probably our average customers are probably spending 40 to 50,000 dollars a year with us.”
Dave CarruthersFeb 18, 2019▶ 7:211304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
AssertionNot checkable as stated
Carruthers: Voxpopme's client base is 45% brands, 45% agencies, 10% partnerships
“Our clients really break down into three cohorts. The first being like major brands. So people like Microsoft, eBay, Verizon using this technology extensively. Then we power a lot of the market research agencies. So people like Kantar and Nielsen and the big r…”
Dave CarruthersFeb 18, 2019▶ 8:061304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
AssertionNot checkable as stated
Carruthers: Voxpopme generates approximately $400,000 in monthly recurring revenue
“So yeah, I would say yeah, a little bit, a bit lower than that, about 400,000 dollars a month.”
Dave CarruthersFeb 18, 2019▶ 9:311304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
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