The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Building an Audience First Beats Creating a Product Before Finding Distribution
“So a lot of companies, what they do is they'll make a startup and then they'll try to find distribution. So they'll start with the product and then try to find the people. My thing is to find the people have fun creating the content and then figure out what pr…”
Creators Must Treat Themselves as Media SKUs Rather Than Selling Backlinks
“So I think about myself kind of as a skew and I think content creators have to do that. Like, you know, it's not just about writing something in a backlink and charging for it.”
CFOs Do Not Buy Enterprise Software From a Single Banner Ad
“CFOs aren't going to just buy something because you did one banner ad in one post. You have to be willing to buy like at least a month or like six posts or, you know for the podcast, we do three month sponsorships because it's best for both of us.”
The Best Way to Grow a Podcast Is Through Other Podcasts
“And the best way to grow a podcast is through other podcasts.”
Gustafson Grew Mostly Metrics to 35,000 Subscribers in 18 Months
“It went from, you know, my mother and my dog and my wife reading it to 35,000 people in about a year and a half.”
Mostly Metrics Charges a $5K to $10K Minimum Per Newsletter Sponsorship
“Minimally, minimally probably like five to 10,000 depending on how much I have to say about it.”
Mostly Metrics Averages a 46 Percent Open Rate and 5 Percent CTR
“Open rate right now. Yesterday was 46% so far. And then my click through rate on any is between three and seven percent depending on the post itself. But usually it's probably in the four and a half to five range.”