CJ Gustafson, CFO at PartsTech and writer of Mostly Metrics, explains how audience enrichment tools categorized his subscriber demographics.
0:00 / 0:05exact quote · 5.5s
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“So the last time I checked, I think I had about 7000 actual CFOs,”
quote is from the automated transcript, cleaned for reading:
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More from CJ Gustafson
Insight
Building an Audience First Beats Creating a Product Before Finding Distribution
“So a lot of companies, what they do is they'll make a startup and then they'll try to find distribution. So they'll start with the product and then try to find the people. My thing is to find the people have fun creating the content and then figure out what pr…”
CJ GustafsonOct 17, 2023▶ 16:25How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
Insight
Creators Must Treat Themselves as Media SKUs Rather Than Selling Backlinks
“So I think about myself kind of as a skew and I think content creators have to do that. Like, you know, it's not just about writing something in a backlink and charging for it.”
CJ GustafsonOct 17, 2023▶ 8:41How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
Insight
CFOs Do Not Buy Enterprise Software From a Single Banner Ad
“CFOs aren't going to just buy something because you did one banner ad in one post. You have to be willing to buy like at least a month or like six posts or, you know for the podcast, we do three month sponsorships because it's best for both of us.”
CJ GustafsonOct 17, 2023▶ 11:31How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
Insight
The Best Way to Grow a Podcast Is Through Other Podcasts
“And the best way to grow a podcast is through other podcasts.”
CJ GustafsonOct 17, 2023▶ 15:33How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
AssertionNot checkable as stated
Gustafson Grew Mostly Metrics to 35,000 Subscribers in 18 Months
“It went from, you know, my mother and my dog and my wife reading it to 35,000 people in about a year and a half.”
CJ GustafsonOct 17, 2023▶ 4:29How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
Disclosure
Mostly Metrics Charges a $5K to $10K Minimum Per Newsletter Sponsorship
“Minimally, minimally probably like five to 10,000 depending on how much I have to say about it.”
CJ GustafsonOct 17, 2023▶ 8:23How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
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