CFOs Do Not Buy Enterprise Software From a Single Banner Ad
CJ Gustafson · How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next? · Oct 17, 2023 · at 11:31
CJ Gustafson, CFO at PartsTech and writer of the finance newsletter Mostly Metrics, explains to Nathan Latka why B2B sponsors targeting finance executives must commit to multi-month advertising runs.
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“CFOs aren't going to just buy something because you did one banner ad in one post. You have to be willing to buy like at least a month or like six posts or, you know for the podcast, we do three month sponsorships because it's best for both of us.”
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