CFO

“Our customer happens to be usually a 40 to 60 year old man, you know, he's the CFO of a Two hundred million dollar company.”

“Your CFO has to become what we call the house of no. And so you get to a phase where as you bring in experienced executives and individuals who've been a part of bigger businesses, they want to spend a lot of money.”

“Usually I say above ten million in revenue is when I think you should have your own CFO are in that range. And it just depends. But less than ten million can definitely take advantage.”

“CFOs, I think, we're operators you know, we don't know where maybe to place that money, and that's where usually you need to partner with A good bank in their treasury function to help, have that guidance to help you.”

“So CFOs need their own product roadmap for their finance and accounting organization.”

“CFOs aren't going to just buy something because you did one banner ad in one post. You have to be willing to buy like at least a month or like six posts or, you know for the podcast, we do three month sponsorships because it's best for both of us.”

“Our thesis is what the, you know, you can sort of get by with a lot of things, but in the end, it all falls down into the lap of the CFO and they have to figure out the solution. But if you're in sales, you can do something and then you can just push it downst…”