The Ledger
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Straw: Targeting small teams rather than enterprise opened sales floodgates
“And so we made that shift to go from let's sell to big enterprise of plant. Let's sell these big enterprise plans to let's sell these smaller individual team deals and really focus on getting that first five users in the door. Yep. Top of the top of funnel. Ex…”
Knapsack's largest customer pays $200,000 annually for over 700 seats
“Yeah, our biggest customer is a little over 700 seats. They pay about 200,000 dollars a year.”
Straw's agency saw bookings collapse from $800,000 to $200,000 overnight
“We went from, like, 800 K in bookings to, like, less than 200 K in bookings, like, overnight.”
Knapsack Raised Seed Funding with $11K ARR and Two Customers
“Did a you know, small seed pre-seed round in January. With like one or two customers and like 11 K and annual revenue.”
Straw: Knapsack has about 15 enterprise customers and dozens of smaller accounts
“We have, you know, about 15 enterprise customers and then, you know, a couple dozen smaller customers.”