Chris Straw, founder of Knapsack, recounts how the onset of COVID-19 devastated his previous design agency Basalt, sparking the pivot to software.
0:00 / 0:03exact quote · 4.0s
720p mp4 · rendered on demand · StarZero watermark
“We went from, like, 800 K in bookings to, like, less than 200 K in bookings, like, overnight.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Chris Straw
AssertionNot checkable as stated
Knapsack boasts an exceptionally high 190% net dollar retention rate
“Yeah, it's about a 190%.”
Chris StrawDec 9, 2021▶ 4:52The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
Insight
Straw: Targeting small teams rather than enterprise opened sales floodgates
“And so we made that shift to go from let's sell to big enterprise of plant. Let's sell these big enterprise plans to let's sell these smaller individual team deals and really focus on getting that first five users in the door. Yep. Top of the top of funnel. Ex…”
Chris StrawDec 9, 2021▶ 12:53The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
AssertionNot checkable as stated
Knapsack's largest customer pays $200,000 annually for over 700 seats
“Yeah, our biggest customer is a little over 700 seats. They pay about 200,000 dollars a year.”
Chris StrawDec 9, 2021▶ 3:58The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
AssertionNot checkable as stated
Knapsack Raised Seed Funding with $11K ARR and Two Customers
“Did a you know, small seed pre-seed round in January. With like one or two customers and like 11 K and annual revenue.”
Chris StrawDec 9, 2021▶ 8:08The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
AssertionNot checkable as stated
Straw: Knapsack has about 15 enterprise customers and dozens of smaller accounts
“We have, you know, about 15 enterprise customers and then, you know, a couple dozen smaller customers.”
Chris StrawDec 9, 2021▶ 10:16The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
AssertionNot checkable as stated
Knapsack generates approximately $40,000 in monthly recurring revenue
“Yeah, right around there.”
Chris StrawDec 9, 2021▶ 11:32The Next Figma? KnapSack Hits $40k MRR in 6 Months For Design and Dev Module Tools
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.