The Ledger
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Trainual's convertible note blocked repayment once the startup hit revenue thresholds
“So we had an interesting trigger in our convertible note where once we hit a certain revenue threshold, the ability for me to pay back went away.”
Ronzio: Trainual grew from $1.8K to nearly $60K MRR in 2018
“So January, we had 1800 a month in SaaS revenue. And so now we're approaching 60 K, like you mentioned.”
Trainual spent roughly $120,000 on advertising in May 2020
“No, last month we were probably a 120,000.”
Ronzio: Trainual has over 300 active affiliates selling the product
“So we've got just over 300 affiliates that have helped up, helped us sell the product.”
Ronzio: Trainual tracks in-app content creation metrics to flag potential refund requests
“We're tracking things like how many subjects they've created, how many users they've added, how many of those users are admins, how many processes they've documented. And so we can kind of red flag an account that has low usage and know that they would be a ca…”