The Ledger

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Insight
Accepting churn-risk enterprise customers unlocks valuable product feedback and larger contracts
“We say yes to those guys, even though we know that at some point maybe they may churn, but they're gonna open up so much opportunity for us to solve these micro problems that can mean, you know, a six figure, a multi six figure contract.”
Chris Brisson Nov 8, 2022 ▶ 20:09 How I Pivoted From Flat and Unhappy to $6m and High Growth
Insight
Do not grandfather early SaaS customers; feature-gate new product updates instead
“Don't grandfather. We did that, and we figured out a way that how we can show our appreciation to those existing customers that came in, and one thing that you can do, it's sort of a technical issue, but, you know, you can leave people within a plan, but then …”
Chris Brisson Nov 8, 2022 ▶ 25:39 How I Pivoted From Flat and Unhappy to $6m and High Growth
Insight
Offer early SaaS customers 12-month lock-ins during pricing tier increases
“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and the…”
Chris Brisson Nov 8, 2022 ▶ 26:21 How I Pivoted From Flat and Unhappy to $6m and High Growth
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