The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Brisson: Salesmsg bootstrapped to $6M in high-growth revenue
“So I'm gonna talk about how I pivoted from flat and unhappy to six million and high growth, all completely bootstrapped.”
Chris Brisson Nov 8, 2022 ▶ 2:08 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Not checkable as stated
Mockup webinar pre-sales out-earned 18 months of building a failed product
“And the webinar turned into 3100 dollars in sales. More money than we made in a whole year and a half trying to sell this other product that we spent a lot of money with.”
Chris Brisson Nov 8, 2022 ▶ 10:38 How I Pivoted From Flat and Unhappy to $6m and High Growth
Prediction Not checkable as stated
Brisson: Salesmsg will probably reach between $7M and $8M in revenue
“So we did 36,003 61, two we'll probably hit between seven and eight.”
Chris Brisson Nov 8, 2022 ▶ 10:56 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Supported
Brisson delayed taking a salary until Salesmsg bootstrapped to $6M
“We didn't raise any money, and in fact, I just started taking a salary.”
Chris Brisson Nov 8, 2022 ▶ 11:08 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Not checkable as stated
Brisson: Call Loop generated $385k in 2015 revenue
“Yeah, I went to three 85.”
Chris Brisson Jun 15, 2016 ▶ 10:48 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Call Loop pays Twilio $0.01 per text, resells for $0.05
“It's servers, you know, the cost we use Twilio, like a lot of different platforms. So we pay a penny for text messages and resell at the high end retail for five cents. And then, you know, down below for bulk plans and that sort of thing.”
Chris Brisson Jun 15, 2016 ▶ 10:55 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Prediction Not checkable as stated
Brisson: Call Loop on track for up to $450k revenue in 2016
“So, so taking kind of the last three months trailing, we'll, we'll, you know, we're on track to do for 34 fifties, you know, under, under 500.”
Chris Brisson Jun 15, 2016 ▶ 12:16 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Call Loop has had up to 3,000 all-time paying customers
“Or whatever, you know, whatever, you know, I mean, overall, overall there's been, 2000 to 3000 customers that have paid.”
Chris Brisson Jun 15, 2016 ▶ 13:00 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Spent 1.5 years and $150K on unwanted Call Loop product
“And that journey, how I lost a year and a half a time, a 150 grand working on a product no one wanted.”
Chris Brisson Nov 8, 2022 ▶ 2:47 How I Pivoted From Flat and Unhappy to $6m and High Growth
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