The Ledger
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WriterAccess pays 70 percent of every transaction directly to freelance creators
“We pay 70% of every dollar transactional dollar that comes in is paid to our freelancers.”
White predicts rollups across freelance marketplace platforms are inevitable
“Rollups will are inevitable, right, Nathan?”
White: SaaS model converts better than former $17.50 one-off purchases
“And so when you look at the numbers of all of those free people who actually bought a blog post for 17 dollars and 50 cents, you know, we're bringing in more people now that are paying 39 or more just for membership than we were for this. The one out of 10 peo…”
White: $7.2M WriterAccess operates with essentially one core developer
“90% service, and only, I have a very important developer and development team that is, is very small, but does all of our code development.”
White: WriterAccess faces customer demand shortage, not a supply constraint
“They're not all active. I mean, that's our, we have a, we don't have a supply problem. We have a demand problem. We need many, many more customers.”
White: WriterAccess has reached 7,000 active and 40,000 lifetime customers
“That thousand active customer base probably is been expanded to about 7000 active customers in the course of a year. We also have gone from a hundred customers when we first started in 2010 to 40,000 customer, more than 40,000 customers that have purchased fro…”
WriterAccess finished 2019 with $8.2 million in revenue
“About 8.2 million, and I can tell you this because it's public information. We made the Inc. 5000 list five years in a row, and that's public.”
WriterAccess will finish 2020 with $9 million to $10 million in revenue
“North of nine, south of 10, so we'll, we'll show another growth here this year for sure.”
Bootstrapped WriterAccess has never considered selling equity to outside investors
“Not close at all. I haven't had interest up to this time.”
Top WriterAccess enterprise clients spend over $100,000 monthly on content creation
“We have some customers that are paying north of a 100,000 dollars a month, you know, to have content created at scale.”
The top freelance writers on WriterAccess earn over $100,000 per year
“We have some writers that, you know, they make in excess of a 100,000 dollars a year with us, and they buy their own medical insurance”
WriterAccess recently crossed $1 million in monthly gross merchandise value
“Yes, we've had a million dollar month actually recently.”
Content Marketing Conference grew from 600 to 15,000 attendees after virtual pivot
“Typically that's a 600 person live event. That's what it was in 2019. We, because the event fell on April 20th, we had to make a pivot for a week notice and we moved it all online to a virtual event. We went from 600 attendees to 15,000 registered attendees fo…”
White: WriterAccess connects 25,000 customers with 15,000 freelance creators
“Writer Access is a marketplace that connects 25,000 customers with 15,000 freelance writers, editors, content strategists, and all kinds of interesting people in the content marketing industry.”
White: WriterAccess pivoted from transactional marketplace to SaaS model
“For the first five or six years of our eight years of operations, we were a pure marketplace transactional business. In the last year, we made a pivot over to SaaS, where we're now charging a fee to use our technology and access various levels of talent in our…”
White: WriterAccess generated $7.2 million in revenue in 2017
“We generated 7.2 million dollars in 2017.”
White: Content Marketing Conference grew from 150 to 600 attendees in four years
“We did some, we did about a 150 people the first year, 300 the second year. Let me think about this for a second. One, we did one 50 the first year, but two 80 the second year, three, almost 403rd year, and 600 the fourth year.”
White: Comedy marketing is a new frontier the market is starving for
“This marketplace, as it turns out, is starving for comedy. Like, at a proportion that I did not even understand when I came up with the idea to experiment with comedy marketing, which I believe is, is a new frontier we're all going to have a lot of fun with.”
White: WriterAccess has been profitable since the get-go
“You know, we're, we've been profitable for, since the get go.”
White: WriterAccess expanding into designers, illustrators, and animators
“We've made a decision that we want to expand into representing designers and illustrators and animators because our clients have been asking them for that for a long time.”
White: WriterAccess spent $250,000 on a failed translation service
“And it, the whole thing took about eight months. We spent about a quarter of a million dollars on it.”
White: Content Marketing Conference generated $600,000 in revenue in 2018
“That 600,000 was our 2018 revenue from the conference, not our 2017 revenue.”
White: WriterAccess processed over 1M jobs in eight years
“We've put through over a million in eight years.”
White: WriterAccess maintains a strict 70/30 revenue split with freelancers
“We're a seventy-thirty split. 70% goes to the freelancer, 30% to writer access, and that will continue on. We have no, no inclination to change those rates.”
WriterAccess charges businesses a $39 to $79 monthly platform subscription fee
“We charge a monthly subscription fee, you know, for the service. So it's kind of like a platform as a service. Those fees range from 39 to 59 to 79, depending upon what you want.”