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Google maintains search ranking neutrality between new and legacy domain extensions.
“Google will say that, that new TLD and legacy TLDs they are in different. I'm sorry, top level domain. I hate it when I do that. So whether, so, so Google will say that there is no, a different, you know, bias one way or the other.”
Keyword-specific domain extensions like .coffee will likely improve SEO rankings.
“Clearly if somebody is searching for something around coffee and dot coffee is, Is the domain extension, then that's most likely going to be better, not worse.”
Domain sales will increasingly be bundled with hosting and email services.
“And I think this is where the world is going to, are going to bundle it in with another set of services, and so the markup is actually embedded in, I'm just going to get my hosting, or I'm going to get my email, or I'm going to get whatever new service, and th…”
Donuts holds the world's largest new domain portfolio with 240 extensions.
“We are the world's largest portfolio of new, top-level domains, so think of that as domains such as .coffee.life.today.news, et cetera. We have about 240 of them”
Donuts generates an average of $20 per year per registered domain.
“You can use a 20 dollar figure as a good average for what we make per year per domain.”
Donuts' domain renewal rates reach 80% to 90% after year one.
“So the first year you're hoping that a you know, it's a 60, 70% probability that the domain will get renewed. And then after that, it ticks up into the eighties and nineties over the course of time.”
Donuts manages approximately three million active domain registrations.
“We have on the, for these domains we've sold, we have about three million of them out there.”