Bruce Jaffe is the President and CEO of Donuts, a domain name registry service. He explains the company's core asset portfolio to Nathan Latka.
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“We are the world's largest portfolio of new, top-level domains, so think of that as domains such as .coffee.life.today.news, et cetera. We have about 240 of them”
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More from Bruce Jaffe
AssertionSupported
Google maintains search ranking neutrality between new and legacy domain extensions.
“Google will say that, that new TLD and legacy TLDs they are in different. I'm sorry, top level domain. I hate it when I do that. So whether, so, so Google will say that there is no, a different, you know, bias one way or the other.”
Bruce JaffeApr 23, 2018▶ 5:361003 With $150m Raised, He's Sold 3m "Weird" Domain Names
PredictionNot checkable as stated
Keyword-specific domain extensions like .coffee will likely improve SEO rankings.
“Clearly if somebody is searching for something around coffee and dot coffee is, Is the domain extension, then that's most likely going to be better, not worse.”
Bruce JaffeApr 23, 2018▶ 5:541003 With $150m Raised, He's Sold 3m "Weird" Domain Names
PredictionNot checkable as stated
Domain sales will increasingly be bundled with hosting and email services.
“And I think this is where the world is going to, are going to bundle it in with another set of services, and so the markup is actually embedded in, I'm just going to get my hosting, or I'm going to get my email, or I'm going to get whatever new service, and th…”
Bruce JaffeApr 23, 2018▶ 8:591003 With $150m Raised, He's Sold 3m "Weird" Domain Names
Disclosure
Donuts has raised approximately $150 million to acquire domain registries.
“Well, we have raised in total about a hundred and fifty million.”
Bruce JaffeApr 23, 2018▶ 2:401003 With $150m Raised, He's Sold 3m "Weird" Domain Names
Insight
Donuts' domain registry model possesses virtually unlimited digital inventory.
“Really, the amazing thing about the business is we really have unlimited inventory.”
Bruce JaffeApr 23, 2018▶ 4:101003 With $150m Raised, He's Sold 3m "Weird" Domain Names
AssertionNot checkable as stated
Donuts generates an average of $20 per year per registered domain.
“You can use a 20 dollar figure as a good average for what we make per year per domain.”
Bruce JaffeApr 23, 2018▶ 8:361003 With $150m Raised, He's Sold 3m "Weird" Domain Names
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