Keyword-specific domain extensions like .coffee will likely improve SEO rankings.
Bruce Jaffe · 1003 With $150m Raised, He's Sold 3m "Weird" Domain Names · Apr 23, 2018 · at 5:54
Donuts CEO Bruce Jaffe argues that relevant generic top-level domains will perform better in search engine results.
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“Clearly if somebody is searching for something around coffee and dot coffee is, Is the domain extension, then that's most likely going to be better, not worse.”
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More from Bruce Jaffe
Google maintains search ranking neutrality between new and legacy domain extensions.
“Google will say that, that new TLD and legacy TLDs they are in different. I'm sorry, top level domain. I hate it when I do that. So whether, so, so Google will say that there is no, a different, you know, bias one way or the other.”
Domain sales will increasingly be bundled with hosting and email services.
“And I think this is where the world is going to, are going to bundle it in with another set of services, and so the markup is actually embedded in, I'm just going to get my hosting, or I'm going to get my email, or I'm going to get whatever new service, and th…”
Donuts holds the world's largest new domain portfolio with 240 extensions.
“We are the world's largest portfolio of new, top-level domains, so think of that as domains such as .coffee.life.today.news, et cetera. We have about 240 of them”
Donuts has raised approximately $150 million to acquire domain registries.
“Well, we have raised in total about a hundred and fifty million.”