The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Costanzo: Physical DVDs outperformed free software trials in conversion tests
“The other thing we started to play with, and amazingly, it did not convert as well as the DVD tripwire, was either a free or a seven dollar trial into the software that he ultimately wanted to sell.”
Costanzo: Selling taste-based consumables via Facebook ads alone is difficult
“It is hard to sell a consumable product that's totally based on taste through like just a Facebook ad.”
Costanzo: Consulting business reached mid-six-figure revenue in 2015
“Last year revenue was mid six figures.”
Costanzo: Managed $100K to $150K monthly paid ad budget for REWW
“So, you know, we were spending a hundred, a 150,000 dollars a month in paid media across multiple different channels.”
Costanzo: Sold info-product publishing LLC for mid-six figures
“I'm under NDA, but I can say mid six figures.”
Costanzo: Sold GPS voice company PigTones for under $100K
“Yeah, we didn't sell that for a whole lot of money.”