Brad Costanzo explains the exit value of his info-product publishing business portfolio to Nathan Latka.
0:00 / 0:02exact quote · 2.9s
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“I'm under NDA, but I can say mid six figures.”
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More from Brad Costanzo
AssertionNot checkable as stated
Costanzo: Physical DVDs outperformed free software trials in conversion tests
“The other thing we started to play with, and amazingly, it did not convert as well as the DVD tripwire, was either a free or a seven dollar trial into the software that he ultimately wanted to sell.”
Brad CostanzoOct 1, 2016▶ 14:51EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
Insight
Costanzo: Selling taste-based consumables via Facebook ads alone is difficult
“It is hard to sell a consumable product that's totally based on taste through like just a Facebook ad.”
Brad CostanzoOct 1, 2016▶ 18:48EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
Disclosure
Costanzo: Consulting business reached mid-six-figure revenue in 2015
“Last year revenue was mid six figures.”
Brad CostanzoOct 1, 2016▶ 7:22EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
AssertionNot checkable as stated
Costanzo: Managed $100K to $150K monthly paid ad budget for REWW
“So, you know, we were spending a hundred, a 150,000 dollars a month in paid media across multiple different channels.”
Brad CostanzoOct 1, 2016▶ 11:10EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
Disclosure
Costanzo: Sold GPS voice company PigTones for under $100K
“Yeah, we didn't sell that for a whole lot of money.”
Brad CostanzoOct 1, 2016▶ 4:26EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
AssertionNot checkable as stated
Costanzo: Stiletto Coffee has generated under $20,000 since launch
“I want to say it's under just under 20,000 dollars throughout the entire thing.”
Brad CostanzoOct 1, 2016▶ 18:20EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
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