The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Arellano: WP Courseware generates about 75% of FlyPlugins' revenue
“WP courseware makes up, I would say about 75% of our revenue.”
Ben Arellano Sep 22, 2020 ▶ 2:58 FlyPlugins Hits $500k/yr For Wordpress Addons
Assertion Not checkable as stated
Arellano: FlyPlugins has surpassed 20,000 total lifetime customers
“Oh, we are over 20,000.”
Ben Arellano Sep 22, 2020 ▶ 5:00 FlyPlugins Hits $500k/yr For Wordpress Addons
Assertion Not checkable as stated
Arellano: FlyPlugins has 6,000 to 7,000 active recurring subscribers
“Oh, I would say people that are still, still on it. Maybe, maybe 6000 people, 7000 people.”
Ben Arellano Sep 22, 2020 ▶ 6:31 FlyPlugins Hits $500k/yr For Wordpress Addons
Disclosure
Arellano: FlyPlugins has scaled 100% bootstrapped without outside capital
“All bootstrapped.”
Ben Arellano Sep 22, 2020 ▶ 7:07 FlyPlugins Hits $500k/yr For Wordpress Addons
Assertion Not checkable as stated
Arellano: FlyPlugins has roughly a 50% annual customer cohort renewal rate
“I'd have to, if I had to guess right now, I've not looked at the numbers this year, about 50%.”
Ben Arellano Sep 22, 2020 ▶ 9:24 FlyPlugins Hits $500k/yr For Wordpress Addons
Assertion Not checkable as stated
FlyPlugins pays just $5 to $6 to acquire customers via Facebook ads
“To get a customer right now, I think we're probably paying, I don't know, Five, six bucks. I mean, cause it's like, it's all Facebook, you know, Facebook ads.”
Ben Arellano Sep 22, 2020 ▶ 10:35 FlyPlugins Hits $500k/yr For Wordpress Addons
Disclosure
WP Courseware was built with an initial $500 investment per co-founder
“We each threw in about 500 bucks and we built this plugin.”
Ben Arellano Sep 22, 2020 ▶ 13:23 FlyPlugins Hits $500k/yr For Wordpress Addons
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