The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Gerald: Small businesses need enterprise software more than large corporations do
“Small businesses need the, need them more than enterprises in my opinion because they're juggling like too many balls.”
Bastin Gerald Jan 2, 2018 ▶ 1:36 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Assertion Not checkable as stated
Gerald: Apptivo experiences roughly 15% annual churn
“You know, if you look at churns, probably like, you know, in the, you know, 15%.”
Bastin Gerald Jan 2, 2018 ▶ 13:27 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo has taken no institutional venture capital
“We've I mean, mostly bootstrapped, and then we've raised some capital from private investors. We've not done any Venture investment yet, like an institutional investment yet.”
Bastin Gerald Jan 2, 2018 ▶ 4:12 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo has raised close to $3.5 million
“So we've raised close to three and a half million so far.”
Bastin Gerald Jan 2, 2018 ▶ 4:23 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Assertion Not checkable as stated
Gerald: Apptivo serves over 200,000 businesses worldwide
“We are over 200,000 businesses worldwide.”
Bastin Gerald Jan 2, 2018 ▶ 10:19 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Assertion Not checkable as stated
Gerald: Over 75% of Apptivo's users are on the free tier
“Actually, more than 75% of them are not, are free users.”
Bastin Gerald Jan 2, 2018 ▶ 10:28 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Assertion Not checkable as stated
Gerald: Apptivo generates slightly under $800,000 in MRR
“No, no, it's actually around that, a little bit less than that.”
Bastin Gerald Jan 2, 2018 ▶ 11:40 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo spent zero on paid acquisition last month
“It's actually zero last month.”
Bastin Gerald Jan 2, 2018 ▶ 15:23 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo charges $10 per user per month
“And we charge a 10 dollars a user a month is our, that's, we have a freemium model.”
Bastin Gerald Jan 2, 2018 ▶ 2:14 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo's average team size grew from one to five seats
“So the average is increasing. It's more like five right now. On an average. But You know, it used to be like one, like five years ago.”
Bastin Gerald Jan 2, 2018 ▶ 2:52 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo employs around 300 people
“Oh, we have around 300 employees.”
Bastin Gerald Jan 2, 2018 ▶ 3:12 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo splits team between India engineering and California GTM
“Majority of the engineering happens from India and majority of the product management, but actually all of the product management, sales, everything marketing happens from Fremont here in California.”
Bastin Gerald Jan 2, 2018 ▶ 3:29 892 SaaS: How he Sold 80,000 Seats at $10 a pop
Disclosure
Gerald: Apptivo assumes customer lifespan is 3 to 4 years
“Three, four years.”
Bastin Gerald Jan 2, 2018 ▶ 17:01 892 SaaS: How he Sold 80,000 Seats at $10 a pop
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