The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Major ad networks restrict sales teams to the top 3% of developers
“They only have sales or service teams that cater to the top two or three percent of developers, right?”
Small and mid-sized developers capture 60% of total mobile ad revenue
“40% of the revenue is controlled by the top, but the remaining 60% is split between small and medium-sized developers, right?”
Game developers churn unless monetization demonstrably increases within 14 days
“You need to increase the revenue in the first 14 days. If you don't do it, the customer's gone. He or she's gone to someone else or they disregarded your platform.”
AppBroda charges developers an 8% to 12% revenue share on ad earnings
“We work on an entirely revenue share based model, and even between eight to 12% is what we charge of the entire ad revenue that the developer makes”
AppBroda has monetized 1,400 apps across 320 developers
“Currently we've had 1400 apps and games make money, more money than they were before through our platform. But that's split across about 320 unique developers”
AppBroda handled 10 billion ad impressions in 2022
“Last year, 2022, Jan to December, we touched about ten billion ad impressions”
AppBroda estimates $20M to $30M in GMV across 10B impressions
“So if you're doing like about ten billion, you might be making a GMV of 20 to thirty million dollars. Ballpark, just ballpark.”
AppBroda generated up to $5M in revenue by its 20th month
“We're just about 20 months old. And we're between the zero and five million dollar revenue range already.”
Agarwal: AppBroda is completely bootstrapped with zero outside funding
“We're bootstrapped. We haven't raised any round of funding.”