Agarwal: AppBroda uses SignalHire and LGM for outbound sales prospecting
Ashish Agarwal · He Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 months · Feb 4, 2023 · at 14:59
Ashish Agarwal, founder of AppBroda, explains his company's customer acquisition strategy and tooling to Nathan Latka.
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“Like we use SignalHire, we use LGM, we've used a bunch of these and they just let you find the right POC, the right decision maker for us.”
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More from Ashish Agarwal
Major ad networks restrict sales teams to the top 3% of developers
“They only have sales or service teams that cater to the top two or three percent of developers, right?”
Small and mid-sized developers capture 60% of total mobile ad revenue
“40% of the revenue is controlled by the top, but the remaining 60% is split between small and medium-sized developers, right?”
Game developers churn unless monetization demonstrably increases within 14 days
“You need to increase the revenue in the first 14 days. If you don't do it, the customer's gone. He or she's gone to someone else or they disregarded your platform.”
AppBroda charges developers an 8% to 12% revenue share on ad earnings
“We work on an entirely revenue share based model, and even between eight to 12% is what we charge of the entire ad revenue that the developer makes”