The Ledger
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Avner predicts SaaS subscription fatigue will force new business models by 2019
“By the way, I think in a year we'll have a problem. Everyone will try to sell subscriptions. And then when a client goes in and said, okay, now I need to buy a 150 different subscriptions to things. It's also kind of crazy. So we'll have a different problem go…”
Avner: Opt-out annual contracts beat free trials due to legal friction
“I think that's a better model than having people try it out and then sign up for the year because you wanted to go through the legal hassle of understanding all the contracts, signing for a contract and then canceling because they have more to lose. Well, peop…”
Avner: Israeli Military Service Prepares Founders to Build Startups
“I think the magic in Israel is actually the army. If you think about it, the Israeli army is taking young people, putting them in high stress environment for a few years, making them solve big problems very quickly together, and then they finish the army and t…”
Avner: Unpredictable revenue prevents ad-tech companies from going public
“The one thing that public companies need to do is to be able to forecast the revenues. And if you can't do that, you can never go public. That's why investors don't love marketing technologies. And that's why investors love specifically subscription services.”
Avner: Dropping media to sell pure data increases valuation multiples drastically
“When you do that, you can make a ton of money. There's a lot of very successful large companies making a ton of money, but then your multiple is two X on the company because they're selling media. Then you drop the media portion, just sell people the data. Let…”
Avner: Buyers Will Prefer Flexibility over Commitments, Driving SaaS Consolidation
“I think what people will start saying that, ah, they don't want to commit to things, they prefer to pay a bit more, but have the flexibility to switch between services, and we'll see a lot of consolidation. You see it specifically in marketing, where the bigge…”
Avner: Media sales take 2-8 weeks whereas SaaS takes 3-9 months
“If you sell data for a media, the cell process can be two weeks to eight weeks now with the world of programmatic that everyone can just turn things on without signing contracts. It's a short one. I think average SAS sales takes three to nine months. It depend…”
Avner: Taykey subscriptions will probably become largest revenue source in a year
“Historically we've been doing on the consumer basis and not a subscription basis. And the subscription is a new thing from the last year. So it's growing. It will probably in a year it will become our largest source of revenue, but until then,”
Avner: About 20% of Taykey's 200 clients are migrating to SaaS
“Well, we have about 200 clients using us and I would say that about 20%
Are, have moved or in the process of moving by the end of the year.”