The Ledger
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Raymond: Kapta's customer base is primarily mature industrial companies
“It turns out that a lot of our customers today are actually more mature industrial companies.”
Raymond: Customer churn in account management software stems from onboarding failures
“Typically, if we have a churn issue, it's because we didn't boot them up properly. If we didn't boot the customer up properly, it typically is because they don't pay as much attention to strategic account management and As they think they do. So what I mean by…”
Boulder Series A rounds average $3M-$5M versus $6M-$10M in the Bay Area
“Typical series A, you know, in Boulder standards, that's three to five million in the Bay area. That's six to ten million.”
Typical Colorado Series A rounds are $3M on $8M pre-money valuations
“I think in Colorado, we typically, and I'm just saying this based on people I've known raises that they've done. We're typically seeing three on eight.”
Kapta pricing typically ranges from $25,000 to $100,000 annually per customer
“So typically our customers are paying today anywhere from about 25,000 to about a 100,000 dollars a year.”
Kapta's 30 customers track over $1B in revenue on the platform
“So we've got about 30 customers who are using CAPTA today. That accounts for something like a billion dollars or more in terms of total revenue that's being tracked inside the application today”
Raymond: Kapta aims to hit $100K MRR by early 2019
“We'd love to get to a hundred K in MRR, right? So that's kind of an obvious target for us. I would like to do that by the beginning of the, of 2019, the beginning of next year.”
Raymond: Kapta achieves 110% to 115% net revenue retention
“Probably 10 or 15 points above right now.”
Raymond: Kapta customer acquisition cost is sub-$10,000
“I think last time we calculated CAC, it was sub 10,000.”
Raymond: Kapta raised $1.5M from Techstars, Access, and Rally Ventures
“We raised about a million and a half bucks three years ago. The investors in that round were tech stars and access venture partners and rally ventures.”
Kapta operates with three full-time employees, outsourcing marketing and design
“Everyone's in Boulder and we are doing, so I'm the CEO. I do a lot of the customer facing stuff. We have a customer success manager who helps with onboarding, setting them up for strategic account management, that kind of thing, and a CTO who does all the deve…”