The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Blumberg: Gimlet spends at least $100k developing each new show
“We're spending at least a hundred grand before we even, before we're out the door with one single podcast.”
Blumberg: All podcast shows launched by Gimlet Media are profitable
“The way we're operating right now, like on a per show basis, all the shows that we've launched are profitable.”
Blumberg: Podcasting will head toward premium television production values
“Our bet is that, you know, as this medium matures, that it's going to be heading in the direction of sort of premium television, that like, there's going to be, you know, higher and higher production values, more and more sort of like creative energy into crea…”
Reply All generates over $1M annually at 500k downloads per episode
“What a show like reply all if it's got 36 shows a year at the audiences that it's doing, which are about, you know, which are like somewhere close to half a million downloads per episode. You know, it's bringing in over a million dollars a year.”
Blumberg: Gimlet commands premium ad rates by producing ads in-house
“We are able to command a premium on those spots because we produce them ourselves. And we have a unit inside Gimlet that produces the ads.”
Blumberg: Gimlet ad CPMs are well above industry average of $20–$30
“I think the average for the industry is somewhere between 20 and 30 dollar CPMs per spot and we're getting well above that.”