The Ledger
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Collectibles are among the last retail segments transformed by the internet
“The collectible ecosystem in our mind is really one of the last segments of retail to be transformed by the internet.”
Deep operational embedding creates stickier B2B solutions than external marketplaces
“If you can find a way to more deeply embed yourself into these operations, All of a sudden you're becoming a more scalable and sticky solution.”
ARTA pivoted from a marketplace model to an integrated end-to-end API
“We started as a marketplace and pivoted pretty hard away from a marketplace more towards an integrated option as we saw people needing an end to end solution.”
ARTA monetizes via software fees and margins on shipping and insurance
“So we're being paid for our software by the merchant or the seller, and then on the transaction we're taking some margin services whether that's shipping or insurance.”
ARTA's revenue doubled quarter-over-quarter since its April API launch
“We launched in, in April and it pretty much doubled you know, quarter of a quarter since then.”
ARTA processed hundreds of thousands monthly in pre-COVID marketplace GMV
“Revenue pre COVID we were doing a couple 100,000 dollars a month, you know, again, working with some of the largest you know, more offline merchants in the space.”
ARTA raised a $4 million seed-plus round for its API pivot
“Raised a four million dollar seed, seed plus, whatever you want to call it, really around this new direction which was quite successful.”
ARTA passed $30,000 MRR in its second quarter after API pivot
“We passed that in our second quarter of existence. So it took us Very substantially less time to get there with this new model.”
ARTA maintained 10% to 20% dilution across each funding round
“Pretty much 10 to 20% dilution all along the way here.”
ARTA's API technology pricing starts at a few hundred dollars monthly
“If you're a prelaunch customer and you're trying to get to market faster and don't really want to have to build out all this infrastructure, hire all the internal teams, et cetera it'll start at a couple hundred dollars a month.”
ARTA raised a $1M pre-seed at a $4M to $5M valuation
“I think at the time that was like one on a four or five post which I think was a pretty large pre-seed check at the time.”