The Ledger
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Lifshin: Audience engagement tech holds the highest business potential in enterprise meetings
“Where I really see the value of the application of the technology, as well as A good business potential as an enterprise and getting this into internal events and regular meetings.”
Lifshin: Event tech faces downward price pressure from new entrants
“And we see a lot of a lot of downward price pressure as well with a lot of entrance into the market for those for those single events.”
Lifshin: An 'interactivity consultancy' niche is emerging in event production
“Where we really Are seeing something emerge, which is interactivity consultancy around events. You have your AV guy, your sound guy, your caterer, you have your interactivity person, and we've seen more and more expectation of that and a new skillset and a new…”
Lifshin: Consultative service models work better than SaaS for events
“For events, I think that's right. What I've seen to be more successful with events is something that's a lot closer to, like, a consultative service model.”
Lifshin: Meeting Pulse averages $2,000 annually, with enterprises closer to $4,000
“That is about our average value, but that includes all of those one-offs. So for the larger enterprises our price point is, is closer to four K.”
Lifshin: Meeting Pulse doubled SaaS revenue year-over-year
“We launched the marketing in May, but we did have customers. So we doubled year on year.”
Lifshin: Meeting Pulse CAC is around $400 to $500
“Right now we are looking at depending on how you count around 405 hundred.”
Lifshin: Meeting Pulse is raising a $1M seed round
“We're raising a one million seed. We're considering it a seed round.”
Lifshin: Meeting Pulse is raising on a $7M valuation cap
“We're going out, we're looking to raise at seven million.”
Lifshin: Meeting Pulse uses a hybrid SaaS and services revenue model
“Our revenue model is SaaS and services, software and services.”
Lifshin: Meeting Pulse's largest customer accounts reach tens of thousands
“Our largest customers, it's the tens of thousands.”