Disclosure certainty 4/5 debate potential 1/5

Lifshin: Meeting Pulse is raising on a $7M valuation cap

Aaron Lifshin · 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space · Jan 15, 2020 · at 15:23

Aaron Lifshin, founder and CEO of Meeting Pulse, discusses valuation and financing terms for the company's seed round with Nathan Latka.

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“We're going out, we're looking to raise at seven million.”

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More from Aaron Lifshin

Opinion
Lifshin: Audience engagement tech holds the highest business potential in enterprise meetings
“Where I really see the value of the application of the technology, as well as A good business potential as an enterprise and getting this into internal events and regular meetings.”
Aaron Lifshin Jan 15, 2020 ▶ 1:51 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Assertion Not checkable as stated
Lifshin: Event tech faces downward price pressure from new entrants
“And we see a lot of a lot of downward price pressure as well with a lot of entrance into the market for those for those single events.”
Aaron Lifshin Jan 15, 2020 ▶ 3:43 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Insight
Lifshin: An 'interactivity consultancy' niche is emerging in event production
“Where we really Are seeing something emerge, which is interactivity consultancy around events. You have your AV guy, your sound guy, your caterer, you have your interactivity person, and we've seen more and more expectation of that and a new skillset and a new…”
Aaron Lifshin Jan 15, 2020 ▶ 5:11 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Insight
Lifshin: Consultative service models work better than SaaS for events
“For events, I think that's right. What I've seen to be more successful with events is something that's a lot closer to, like, a consultative service model.”
Aaron Lifshin Jan 15, 2020 ▶ 13:08 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Assertion Not checkable as stated
Lifshin: Meeting Pulse averages $2,000 annually, with enterprises closer to $4,000
“That is about our average value, but that includes all of those one-offs. So for the larger enterprises our price point is, is closer to four K.”
Aaron Lifshin Jan 15, 2020 ▶ 3:16 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Assertion Not checkable as stated
Lifshin confirms Meeting Pulse is at roughly $200k SaaS ARR
“It's about right. Yeah.”
Aaron Lifshin Jan 15, 2020 ▶ 8:14 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
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