Lifshin: Audience engagement tech holds the highest business potential in enterprise meetings
Aaron Lifshin · 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space · Jan 15, 2020 · at 1:51
Aaron Lifshin, founder and CEO of Meeting Pulse, discusses how shifting toward enterprise internal events overcomes the high churn associated with one-off event SaaS.
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“Where I really see the value of the application of the technology, as well as A good business potential as an enterprise and getting this into internal events and regular meetings.”
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Lifshin: Consultative service models work better than SaaS for events
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