The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Finn Kelly: Pure service-based accounting business models fail to scale
“It's very important that we focus on that model because that's how you scale where everyone else is trying to compete in service-based businesses and they just don't work.”
Finn Kelly Jun 14, 2016 ▶ 10:07 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Opinion
Finn Kelly: No brand dominates entrepreneurial accounting
“No one's really established the brand for entrepreneurial accounting.”
Finn Kelly Jun 14, 2016 ▶ 9:35 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Prediction Not checkable as stated
Finn Kelly targets $40,000 in average customer lifetime value for his startup
“And we actually believe we'll be able to get the lifetime customer value a lot higher. We actually believe. Yeah. We'll be able to get sort of an average of that 40,000 dollars. We believe.”
Finn Kelly Jun 14, 2016 ▶ 11:46 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly rejects VC funding in favor of strategic angel investors
“Like I don't want VC money or anything like that. I'm looking for actual people who can add strategic value. So whether it's entrepreneurs or people in like EO and YEC with myself or YPO and then, like, influences, partner referrals, and advisors.”
Finn Kelly Jun 14, 2016 ▶ 14:02 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly targets $6 million pre-money valuation for We Love Numbers
“I'm looking and I haven't fully finalized the terms, but I'm looking at sort of a six million valuation at the moment.”
Finn Kelly Jun 14, 2016 ▶ 13:39 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Assertion Not checkable as stated
Finn Kelly: We Love Numbers averages over $1,000 per customer monthly
“The average we would say is just over a thousand dollars a month.”
Finn Kelly Jun 14, 2016 ▶ 7:15 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly: We Love Numbers spends $60,000 to $70,000 monthly on headcount
“Yeah, it's about 60, 70 at the moment.”
Finn Kelly Jun 14, 2016 ▶ 12:45 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Assertion Not checkable as stated
Finn Kelly: We Love Numbers has 50 customers and 900 pipeline leads
“We're currently working with over 50 customers, but we've got about 900 in the pipeline.”
Finn Kelly Jun 14, 2016 ▶ 6:28 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly: We Love Numbers is seeking to raise $750,000
“So we're looking to raise probably about seven 50 K.”
Finn Kelly Jun 14, 2016 ▶ 10:23 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Assertion Not checkable as stated
Finn Kelly: We Love Numbers hit a peak 10% monthly churn rate
“Oh, the worst we've had would be we had a 10% month one time.”
Finn Kelly Jun 14, 2016 ▶ 11:14 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Assertion Not publicly verifiable
We Love Numbers charges $395 to $1,695 monthly for accounting packages
“So we have four different packages ranging from three 95 To 16 95 a month, and then we have some add-ons for payroll and a finance team.”
Finn Kelly Jun 14, 2016 ▶ 2:41 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly: We Love Numbers operates with a 10-person global team
“So at the moment we've got 10 people in the team and we run a global team. So we actually have people in Australia, Philippines, America South Africa, and we do everything online and it works really well.”
Finn Kelly Jun 14, 2016 ▶ 12:20 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly: We Love Numbers targets F&B, post-raise tech, and professional services
“We also have three target markets that we work with. So food and beverage tech companies, which are post raise and product market fit and innovative professional services.”
Finn Kelly Jun 14, 2016 ▶ 5:50 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
Disclosure
Finn Kelly has built six bootstrapped businesses and sold two
“We've now had six businesses between Sarah and I, and we've actually sold a couple, still got a few more going, and we've built them all through our own funding.”
Finn Kelly Jun 14, 2016 ▶ 9:18 What if An Accounting Firm Was Built Specifically For Young Entrepreneurs? EP 285: Finn Kelly
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