The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 29 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Trainual monthly churn drops to 0.7% after "4x4" customer activation
“Okay, so four users and four subjects is our metric. Four by four. We've got posters of like a Jeep driving up a hill all over the office. So if they do four by four, Churn is under one percent monthly. It's like a, like .7% monthly, which is really where we w…”
Trainual's convertible note blocked repayment once the startup hit revenue thresholds
“So we had an interesting trigger in our convertible note where once we hit a certain revenue threshold, the ability for me to pay back went away.”
Trainual uses 25-seat pricing buckets to prevent users from sharing logins
“So the big utility of our app is it's tracking everyone individually being trained up to speed up to date. And so we didn't want to sell per license per user and have people share logins and kind of game the system. So 25 user buckets kind of match with the st…”
Ronzio: Per-user pricing breaks accountability in training software
“If we charge per user, people share licenses and that defeats the purpose of the system. So we do in buckets of users.”
Ronzio: Trainual grew from $1.8K to nearly $60K MRR in 2018
“So January, we had 1800 a month in SaaS revenue. And so now we're approaching 60 K, like you mentioned.”
Ronzio: Process documentation lacks urgency unless a company is scaling or hiring
“Documenting your business is something that everyone knows is important, but it's not an urgency unless you're really scaling, really hiring.”
Ronzio: Fast-growing SaaS gets no more from Lighter Capital than credit cards
“They'll only give you a three or four times what your MRR is. And when you're growing at such an early stage like this, they look backwards. So they look at your last three months of our MRR and with how much we've been growing, you know, 30, 40% month over mo…”
Trainual's customer acquisition payback period is roughly four months
“Our payback period is, you know, called four months today”
Trainual expects to finish 2020 at approximately $3.5 million ARR
“Yeah, so we should end this year at the, about 3.5 ARR.”
Trainual reached $250,000 in monthly recurring revenue in May 2020
“Yeah, that's it. We hit that last month.”
Trainual's average revenue per customer is over $100 per month
“On average they're a little over a hundred dollars a month.”
Trainual is getting more signups from organic channels than paid ads
“It has been to date, but it's starting to flip where we're getting more of our signups from organic now, just based on how much content and marketing we've done.”
Trainual's annual gross revenue churn is between thirty and forty percent
“So it's gone down a bit, but it's still in the high thirties, low forties.”
Trainual is cash-flow break-even driven by upfront annual sales collections
“Surprisingly, we just crested the profitability cash flow profitable mark. The, and that's due to annual sales. So annual sales coming in the cash flow from those you know, keeps our, keeps us right about break even.”
Trainual spent roughly $120,000 on advertising in May 2020
“No, last month we were probably a 120,000.”
Ronzio: Trainual has over 300 active affiliates selling the product
“So we've got just over 300 affiliates that have helped up, helped us sell the product.”
Ronzio: Trainual tracks in-app content creation metrics to flag potential refund requests
“We're tracking things like how many subjects they've created, how many users they've added, how many of those users are admins, how many processes they've documented. And so we can kind of red flag an account that has low usage and know that they would be a ca…”
Ronzio: Trainual's CAC is under $300 with a 70% trial conversion rate
“Paid is under 300 dollars cost to acquire a customer. It's cost us about 180 dollars to acquire a trial. And then with that 70% conversion, we're under 300% or 300 dollars on a customer.”
Ronzio: Trainual's blended monthly churn rate is approximately 4%
“Our blended percentage is about four percent.”
Ronzio: Organized Chaos reached over $1M annual revenue before SaaS pivot
“We were just over a million a year in consulting revenue.”