The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fuentes: Proven is profitable and has no plans to raise capital
“We were never, never able to raise the big round, but now we're profitable and growing and we don't have intentions to raise.”
Fuentes: Proven cannot justify a sales team due to low product price
“We tried the sales model and that didn't work. For us in it has to do with the product is just not simply not expensive enough for us to justify the cost of Salesforce.”
Fuentes: Proven Would Reject Acquisition Offers Between $10M and $15M
“I would absolutely not take that.”
Fuentes: Proven replaced inside direct sales with content marketing and SEO
“That's when we decided to go away from doing a direct sales model where we have inside salespeople calling businesses to make a big bet on content marketing and organic traffic.”
Fuentes: Proven is the only app allowing mobile job posting
“And we're the only app and the app store that allows you to post jobs directly from your phone.”
Fuentes: Proven did over $1M in revenue in 2015
“In, in 2015, we did a little bit over a million dollars in revenue.”
Fuentes: Proven raised over $5.5M across six funding rounds
“We've raised a little bit over five and a half million dollars in, in, in six different chunks over the years.”
Fuentes: Proven operates at roughly 50% gross margins
“I mean, we make about 50% margins total, and then obviously we have to cover expenses.”
Fuentes: Andreessen Horowitz and Greylock are major Proven investors
“So our biggest investors in Dresden Horowitz in Greylock 500 startups, Cape Four Capital, Founder Collective folks like that.”
Fuentes: Proven generated about $150,000 in revenue in August 2016
“Last month we did about a 150,000 or so.”
Fuentes: Average Proven customer pays $350-$400 annually for two years
“Our average customer pays is about 350 or 400 dollars a year. And then the average customers in the year for about two, average customers in the system for about two years.”
Fuentes: Proven's LTV to CAC ratio reached 3.5 in August
“We do include everything, and we don't spend any money on SEM, so our LTV to CAC is, you know, three and a half right now for what's in August.”
Fuentes: Proven achieved 10x blog growth between January and August 2016
“It's, we have had 10 expert growth in our blog from January to August.”
Fuentes: Proven has a 6 to 8 month CAC payback period
“It's between six and eight months depending on the month.”
Fuentes: Proven Targeted $5M+ Round at $20M-$25M Pre-Money Valuation
“We were trying to raise somewhere in the five plus million dollar range.
[1193] Nathan Latka: At what valuation?
[1195] Pablo Fuentes: I don't know.
[1195] Pablo Fuentes: We were targeting.
[1196] Nathan Latka: 20 pre?
[1197] Pablo Fuentes: Yeah, 20, 20, 25 pr…”
Fuentes: Subscription revenue is under 25% of Proven's total revenue
“The percentage of subscription is down to a little bit of less than 25% now.”