The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Brands need their own media channels to survive Amazon competition
“Everyone needs to be a media company. Brands need to have their own, like, Media. They need to control it. They need brand safety. They need to be able to tell their story. Consumer product brands right now are like, they're having so many problems. They're ev…”
Donna Valario Feb 3, 2021 ▶ 11:28 MediaMash Raising $1.5m So You Can Own Your Audience
Prediction Not checkable as stated
Native video hosting will make search engines prioritize websites over YouTube
“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”
Donna Valario Feb 3, 2021 ▶ 8:34 MediaMash Raising $1.5m So You Can Own Your Audience
Prediction Not checkable as stated
Donna Valario projects MediaMash will reach $1M ARR by year-end
“So at the end of the year, I think we could be at 70 K AR MRR, and then that would bring us to, like, a million ARR for the year.”
Donna Valario Feb 3, 2021 ▶ 10:46 MediaMash Raising $1.5m So You Can Own Your Audience
Assertion Supported
YouTube now places ads on creator videos without their consent
“YouTube's now putting ads on, on your stuff, whether you want them to or not.”
Donna Valario Feb 3, 2021 ▶ 2:55 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
MediaMash will scale growth via a HubSpot-style agency rev share
“So I think the partnership program is a big part of our go to market. I have a lot of agency contacts and I think it's a great value add for them and we can do a rev share. I'm trying to model it after the HubSpot model.”
Donna Valario Feb 3, 2021 ▶ 9:38 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
MediaMash is out of runway and seeking a $1.5M round
“We're kind of at the end of our runway. We're doing another round. We're trying to raise 1.5.”
Donna Valario Feb 3, 2021 ▶ 10:32 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
C-Suite Network will partner with and resell MediaMash to members
“So they have tons of video content. They're going to put it all on their website. And then also they're going to act as a partner for medium ash. And resell it to their members because they video.”
Donna Valario Feb 3, 2021 ▶ 9:21 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
MediaMash has secured one deposit customer and two LOIs
“We actually had a customer last year who kind of they put a deposit and they're helping us flesh out the platform. So we're doing it to their specs and we are, we have letters of intent from two more customers that we're hoping to launch February first.”
Donna Valario Feb 3, 2021 ▶ 4:58 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
MediaMash platform pricing averages around $10,000 per month
“But basically it's around 10,000 dollars a month.”
Donna Valario Feb 3, 2021 ▶ 4:08 MediaMash Raising $1.5m So You Can Own Your Audience
Disclosure
MediaMash previously closed a $250,000 pre-seed round
“So we raised we closed two 50 pre-seed.”
Donna Valario Feb 3, 2021 ▶ 5:43 MediaMash Raising $1.5m So You Can Own Your Audience
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