why aren't all 12 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Half of canceling LinkCheetah users tell exit surveys they plan to return
“So each time somebody can sell, I ask the reason. And so that, that person can choose it on the drop list between several choices and 50% say that they stopped the plan. For now, but they're going to come back later.”
Prediction Not checkable as stated
Mommens: LinkCheetah revenue projected to maintain 60% annual growth
“And the projections is yes, look, shows that it's going to be the same.”
Assertion Not checkable as stated
Mommens: LinkCheetah grew revenue 60% year-over-year for three years
“Increasing my revenue for 60% year over year for the past three years.”
Assertion Not checkable as stated
Mommens: LinkCheetah surpasses $100k in annual recurring revenue
“No, we're about above 100,000 annual recurring revenue.”
Assertion Not checkable as stated
Mommens: LinkCheetah has a monthly churn rate around 10%
“So the churn is really our pain point here. It's around 10%.”
Disclosure
Mommens: LinkCheetah is targeting digital agencies due to lower churn
“So the people who cancel the digital agencies that are customers have a tendency to less cancel subscriptions. So I want to direct the tools to more towards these people. That's what to decrease my churn on the long term. And that's the focus I'm going to put …”
Disclosure
Mommens will not sell LinkCheetah for $120,000 to focus on growth
“So no, I don't want to sell it.”
Disclosure
Mommens built LinkCheetah after finding no existing backlink verification tool
“I realized I needed a tool to check the backlinks, that I weren't removing the backlinks after a while, and so I looked for that, and I didn't find any tool, so I decided to create my own tool, and I decided to make it web-based, and just put it out there for …”
Assertion Not checkable as stated
Mommens: LinkCheetah gets 100% of new customers from organic traffic
“It's 100% from organic traffic.”
Assertion Not checkable as stated
Mommens: LinkCheetah's blog reaches 10,000 monthly visitors
“We have a blog, yes, and we reaching 10,000 visitors a month”
Assertion Not checkable as stated
Mommens: Paid AdWords and ad platforms failed for LinkCheetah
“And I tried to spend some money on AdWords and other advertisement platform, but it didn't work, and so what works the best for us is is organic traffic and work on our own SEO.”
Assertion Not checkable as stated
Mommens: LinkCheetah plans range $15–$150, averaging $30–$32 monthly
“Our plans start at 15 dollars, and all the way to 150, and the average is 30, 32.”