The Ledger
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Adrian: Lighter Capital quoted Latakoo a 2x loan repayment cap
“The terms we saw and we actually spoke to them, it would have been more like a hundred percent payback. So it would have been twice what they gave us, we would have to pay back. And others we've seen have been like in the three X category.”
Adrian: Latakoo is pursuing SBA loans with 7-8% interest rates
“So now, we're going after SBA money. And that gets us down to like, you know, seven, eight percent and a 10 year payback.”
Adrian: Latakoo founders must personally guarantee their SBA bank loan
“Yes. I mean, again, it is attached to the company, but it's also attached to the founders. So there is other stuff we've got to throw into the mix.”
Adrian: Latakoo achieves 120% net revenue retention with negative monthly churn
“And so we have a negative net revenue churn rate of about 1.7%, -1.7% per month. So on an annual basis, that's about -20%. So what that means in a sense is a buck that we had from a customer a year ago, we now have a buck 20 from that customer.”
Adrian: Latakoo has a $9,000 customer acquisition cost and 9-month payback
“So our CAC is 9000 or just under 9000 dollars today. So that's about a nine month payback period.”
Adrian: Latakoo averages $1,000 monthly per customer for an $11,250 ACV
“So our average customer pays us about a thousand dollars a month. Our annual customer value is about 11,250 today.”
Adrian: Latakoo burned early millions pushing sales before product was ready
“Raised a couple of million dollars, primarily from Team members, but also from angels primarily, and we ran through that pretty quickly, you know, because of the development cycles and early, you know, trying to push, push, push, maybe before it was ready to s…”
Adrian: Latakoo holds patent for simultaneous compression and upload
“We have a patented simultaneous compression and upload. So I would break the file up, encode a chunk, upload the chunk to a network of edge servers.”