The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Austin Claims In-Person Events No Longer Generate Reliable SaaS Leads
“In-person events are not working particularly well for us, which is also a big change over the last five years, you know, because a few years ago, you go to an event and you're guaranteed to get leads from it.”
Austin Admits Fresh Relevance Loses a Few Percent on Cohort Retention
“Right. No, not quite. That, that, that, that's my definition of net share, which may be slightly different. So the so we're looking at probably losing a few percent net on, on that.”
Fresh Relevance Founders Invested $500k of Their Own Money to Start
“It was a little bit less than half a million dollars.”
Fresh Relevance Sets Mature Sales Quotas at 3x On-Target Earnings
“Would be looking at about three times their sale, three times their OT, I think.”
Fresh Relevance Is on Track for $5 Million Revenue in 2020
“So we're on track to do about five million dollars this year.”
Fresh Relevance Is Breaking Even but Will Burn Cash Next Month for Expansion
“Today we're actually about breaking even. But we've just started a major new investment program. So we're going to be burning cash again as of about next month when some of the new highs hit, hit the hit the office.”
Austin: Fresh Relevance CAC is less than first-year contract value
“I don't want to give an exact thing on that, but we're spending less than the first annual year value.”
Austin: Fresh Relevance Average Contract Value Is Around $20,000 Annually
“The average is somewhere around 20,000 dollars annual.”