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Fletcher: Convertri offers fastest funnel page speeds short of custom builds
“And we're still the fastest loading pages. Like, I think you can beat us like what one agency beat us, but like, but they spent like 10 grand on a single page. But like anything short of that, like you can't beat up page load speeds”
Fletcher: ClickFunnels components are worse than best-of-breed specialized tools
“Whereas ClickFunnels are, like, more of an all-in-one, and each component is worse than a best of breed”
Fletcher: Convertri abandoning Mailchimp for ActiveCampaign over 'bullshit'
“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”
Convertri subdomains sometimes outrank users' own primary root domains in search
“The SEO theory, right, is that subdomains don't get any benefit from that main domain. That doesn't entirely seem to be true in our case, because we've got, we get those rankings for people to just register like productname.convertory.com. We've seen that outr…”
Default 'Powered By' badges drive most of Convertri's backlink volume
“I'm pretty sure the bulk of it is that powered by badge doing its thing. Which, again, flies in the face of so much like conventional SEO theory, because it's all on the same IP address, well, the same handful of IP addresses in our data centers every single o…”
Fletcher says early lifetime users became a weight around their neck
“As much as I love those lifetime users that we brought on in the early days and brought us capital, like that's like a thousand people who are a weight around our neck.”
Fletcher says competing funnel builders produce very slow-loading pages
“So one of the like biggest gaps we found in all the other builders out there is the pages they build are just really, really slow.”
Fletcher: I would sell Convertri today for a 5x ARR multiple
“Five X ARR. Definitely. I would five X ARR, I would take it. Like it would also depend how long they want me to stay around for.”
Fletcher: Convertri forbids resellers from selling software without packaged offerings
“Nobody's selling this, like nobody's just selling Convertory this way. They're not allowed to do that. It's got to be like packaged with something or like you know, the upsell number two, upsell number three in a funnel or like part of their webinar package or…”
Convertri's post-three-month customer churn is 1% to 2% monthly
“And our churn on those is, is really good. Like it's like a percent or two a month.”
Perpetual recurring commissions ensure annual repeat promotions from major affiliates
“It works really well for us because basically the big affiliates in that kind of space will look to do one big promo for a given partner every year. And it works really well to have those recurring commissions still being paid to them like clockwork every mont…”
Convertri generated $750,000 in five days using an affiliate launch model
“Grand total, we did 750,000 dollars in five days, which was freaking amazing.”
Fletcher predicts Convertri can reach $1 million MRR without changing strategy
“I think we get to a million bucks a month. Doing like not that much differently.”
Fletcher estimates Convertri's monthly customer churn rate at 15 percent
“But I think about 15, but it's one thing we're finding it quite hard to like zero in on and like exactly what to count.”
Fletcher: Convertri uses $67 one-time Quizzitry product for lead generation
“We sell a one time fee piece of software called Quizzitry, which is like lead gen into Convertry. We sell like Quizzitry, low price front end, 67 dollars one time. And then people buy that and we introduce them to Convertry on the back end of that.”
Fletcher: ClickBank membership placement is Convertri's primary source of new accounts
“Clickbank are now pushing us like in their membership area, which is really exciting. That's the big source of new accounts.”
Fletcher: Bootstrapped Convertri reaches $1.5M ARR, growing 20 percent
“We're up, we're what about 1.3 mil ARR last time we spoke and we're at 1.5 now. So we're about, we're 20, 20% bigger than we were last time we spoke.”
Fletcher: Convertri customer churn drops to low single digits after three months
“So we look at that churn post the three month mark, and it's low, low percent, low single digits.”
Fletcher: Convertri employs 20 people; Fletcher owns 75%, co-founder 25%
“So whole company, 20 people. How many folks like that own it? I own 75%. My business partner, Neil owns 25.”
Fletcher: Convertri has three major resellers with a fourth launching soon
“It's got three big ones and a fourth one coming online next month.”
Fletcher: Convertri generated $750K in six days during 2016 lifetime launch
“Back in July, 2016, we sold the one and only lifetime deal for Converture we've ever done. That was the original launch. We sold like three quarters of a million dollars of it in six days.”
Fletcher: Convertri sees 40% to 50% trial-to-paid churn rate
“Whereas like trial to page churn is 40, 50%.”
Viddyoze sold over $500,000 of Convertri products across four promos
“So I think they've done four, four like really big promos. And they've sold over half a million dollars worth of product in that time.”
Convertri holds approximately $700,000 in cash reserves
“At the moment, we're sat on, I think we've got about 700 K in the war chest.”
Convertri pays affiliates 50% upfront and 30% perpetual recurring commissions
“Anything they sell on the day, so the two nine seven on the front end, the recurring upsell, which is 37 bucks or 97, depending which thing we're selling to a given audience, and that's agency or pro they get 50% of, like, for the month one, and then anything …”
Convertri grew profitably after Andy Fletcher invested $80,000 to $100,000
“I still bootstrapped. Haven't raised any capital since the first, like, I put about 80, a hundred K in my own money in day one to get it all moving. And since then we've just been profitable and growing off the money we make.”
Convertri has 1,700 recurring SaaS customers and 700 hybrid customers
“So about 1700 on the recurring and another 700 in phase one of our hybrid funnel.”
Convertri finds Webflow too developer-focused for its marketing-centric customers
“Webflow's a great tool, but it's a little bit more sort of, like, techie developer focused, maybe not developer, but, Like some of the way that they do stuff like doesn't tend to appeal to our very marketing centric customers.”
Convertri reached $550,000 ARR with 1,000 active recurring subscribers
“So about 700 monthly and about 300 annual. So it's We're about 505 50 annual recurring, so a little bit less than what you just said.”
Convertri acquired 60 paying customers from a $3,000 monthly ad spend
“So we spent three K in ads for 196 signups, 105 trials and 60 people who paid the first month.”
Convertri converted 30% of lifetime deal buyers to monthly upsells
“About 30% of them. Sorry, about 30% in launch week, and then more as time went on. So we just ran campaigns to the list to move more of them across.”
Convertri gave 60% of launch revenue to affiliates and brokers
“I think it's important to, like, clarify to anyone listening that it's 50% off the top to affiliates, five percent to the, like, affiliate network, five percent to the broker.”
Fletcher: 10% of Convertri's $1.5M ARR goes to affiliate commissions
“Of the light, 1.5 mil, we're probably doing between a hundred and, I don't know if you say probably between about 10% of the revenue goes out in affiliate commissions.”
Fletcher: Convertri gets more organic word-of-mouth referrals than affiliate link signups
“Percentage wise, we get more word of mouth, like non affiliates, just like, Hey, I love this software. You should go and use it, but it's not an affiliate link referral.”
Fletcher calls ClickFunnels competitor Russell Brunson amazing
“I mean, honestly, at the moment, probably Russell Brunson, like, you know, we, we're kind of in competition, but the guy's amazing. Like, I have much respect.”
Fletcher: Competitor ClickFunnels outsells Convertri by a very large margin
“There's sort of the more like digital marketing focused guys who like ClickFunnels, for example, who are certainly outselling us a boatload.”
Fletcher: Convertri remains 100% bootstrapped with no outside capital raised
“Nope, still completely, hundred percent bootstrapped.”
Most Convertri customers pay $69 per month for the Pro plan
“So the typical customer is 69 dollars a month for the pro plan, which is the habit for yourself, like not like there's an agency plan that's a bit more, which is doing it for other people, but like the majority of the people are on the 69 buck a month plan.”
Andy Fletcher invested $80,000 of personal savings to launch Convertri
“And I put about 80 K into the company to start with, to like start ramping up development, get some marketing stuff going.”
Convertri paired a $297 lifetime deal with a $37 monthly upsell
“So that was two nine seven for lifetime, and that was access to like the base plan. And then the recurring at the time, I think it was just template club we had, which was like 37 bucks a month upsell, which was like that became pro when we started adding load…”