The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 116 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Moran: Most Amazon sales come from organic search keyword ranking
“Most of them come from organic sales from ranking for keywords.”
Ryan Moran Jun 6, 2016 ▶ 10:07 EP 317: New Dad Does $1Million Per Month on Fish Oil and Bernie Sanders?
Assertion Not checkable as stated
Ryan Moran: Physical products drive 75% of monthly revenue
“Well, in February we did 1.3 million and that was right after a launch because like 300 ish thousand came from a launch of the coaching. So the, my, what I call my real businesses, the businesses that I actually operate and that don't have my name attached to …”
Ryan Moran Jun 6, 2016 ▶ 6:29 EP 317: New Dad Does $1Million Per Month on Fish Oil and Bernie Sanders?
Disclosure
Moran: 90% of physical product revenue comes from Amazon
“Yeah, we have retail presence. We have an e-commerce store, but 90% of our revenue right now is from Amazon.”
Ryan Moran Jun 6, 2016 ▶ 7:24 EP 317: New Dad Does $1Million Per Month on Fish Oil and Bernie Sanders?
Assertion Not checkable as stated
Bickley: Amazon drove 15% of Hold Your Haunches 2015 sales
“And I would say we, 15% of one and a half million dollars in sales in 15 was from Amazon.”
Erin Bickley Apr 12, 2016 ▶ 9:07 2 Moms, 6 Kids Get Deal on Shark Tank, Take us Behind the Scenes EP 231
Insight
Voelker: Adding 999 units to Amazon cart tracks competitor daily sales
“The way that you do it is you can just do the nine, nine, nine trick. And what that is, is you go to that person's that, that competitor, you go to their page, you type in that you want to order 999 units. You can't say a thousand. It's gotta be 999. You do th…”
Scott Voelker Jan 21, 2016 ▶ 4:52 How to Make a Fortune Selling on Amazon with Scott Voelker of The Amazing Seller Podcast
Disclosure
Voelker: Amazon storefront generated $307k gross revenue at 38% margin
“Gross net revenue is 307,000, and I'm, right now I'm about averaging about 38% margin on that.”
Scott Voelker Jan 21, 2016 ▶ 7:09 How to Make a Fortune Selling on Amazon with Scott Voelker of The Amazing Seller Podcast
Disclosure
Companion Cabinet transitioned from on-premise to SaaS during 2008 crash
“So that started in the late nineties. Mostly on premise. And then in oh eight, when Amazon just started showing its creds in the cloud is when we actually converted over the market crash of 2008 and nine. And that's how we ultimately became a SaaS company.”
Chris Mealy Aug 6, 2022 ▶ 1:09 He got diluted to 25% at his first SaaS company, now wants to keep new thing "private"
Assertion Supported
Ariza: A Single Amazon Fulfillment Center Costs Over $100M
“If you look at Amazon, for example, you're going to find that a single location could cost even more than a hundred billion, a hundred million dollars.”
Ivan Ariza Dec 29, 2021 ▶ 12:04 Cargamos Does Last Mile Delivery in Mexico, Breaks $12m Revenue, Raising $30m Now
Assertion Supported
Adler: Flume Water hardware retails for $199 on Amazon and DTC
“The hardware is going to cost you one nine nine. So you can buy it on Amazon. You can buy it on our website, but it's 109 nine dollars right now online.”
Eric Adler Dec 10, 2020 ▶ 2:46 FlumeWater Sells 10k Units at $200 With SaaS Upsell
Assertion Not checkable as stated
Human Proof Designs lists a $4K revenue affiliate site for $10K
“If you look right now, we have a niche site in the organic foods market which is really popular nowadays with healthy eating. That site is selling for 10,000. It's a revenue producing site that has made, earned about 4000 dollars in revenue so far this year us…”
Brian Brewer Oct 5, 2020 ▶ 3:30 HumanProofDesigns Hit $2m Revenue Selling Starter Sites to New Entrepreneurs
Disclosure
Arnott: Seller SEO Is Bootstrapped via a Seven-Figure Amazon Business
“Yeah, it's all bootstrapped. You know, we, like I said, we have a seven figure Amazon business. So just all bootstrapped.”
Andy Arnott Jun 18, 2020 ▶ 13:42 SellerSEO Gets Booted From Stripe, Now Rebounding and Bootstrapped
Disclosure
Vandenberg: Chili Piper bases every decision on Amazon-style long-form memos
“Well, that, that meeting organized with a long form memo, right? Where every decision is based on a memo. We do that. The same thing. We, It's working really well.”
Nicolas Vandenberghe Jun 16, 2019 ▶ 18:10 1422 How He Drove $300k Expansion on $1m ARR Cohort in 12 Months
Disclosure
Kilkka: Arbitrage System Initially Required at Least a $5 Price Spread
“We set certain parameters, like we needed at least a five dollar price difference to make it even worthwhile. And then we increased that over time.”
Alex Kilkka Oct 13, 2018 ▶ 6:58 1176 How this Developer Made $250k+ Selling Powertools He Didn't Own Via Amazon Ebay Arbitrage
Disclosure
Robbins: Regrets selling his Amazon stock upon leaving in 2006
“Don't sell your Amazon stock when you quit.”
Jesse Robbins Jul 21, 2018 ▶ 31:33 1092 Why Chef Creator Raised $30m to Replace Walkie Talkies
Disclosure
Sandler sells several thousand books yearly via keynotes, outperforming Amazon
“I sell more going out to speaking engagements than I sell through Amazon. So I would say several thousand a year I sell through speaking engagements just because my keynote audiences are the ones that buy my book.”
Doug Sandler Dec 22, 2017 ▶ 13:02 881 He's Helping Other Podcasters Launch for $5-10k
Assertion Not checkable as stated
Gillivan: Amazon business generates $1M to $2M annually with 10 freelancers
“So right now, the company still operates. We're doing between one and two million dollars in revenue per year, and we have a team of about 10 people located around the world, just freelancers experts within different aspects of running Amazon stores, who are h…”
Connor Gillivan Jun 24, 2017 ▶ 3:01 700: With $3,000,000 in Projects Completed, Will He Take Down Upwork and Toptal?
Disclosure
Loterzo: Cumulative book downloads total roughly 35,000 to 40,000
“It's probably around the 35 to 40,000 mark.”
Kat Loterzo Jun 22, 2016 ▶ 15:03 EP 311: Memebership Site Secrets with Kat Loterzo
Disclosure
Michael Slavin nets $7 per book on Amazon versus $14 direct
“Amazon, when they sell a book, I make seven dollars, and when I sell it myself, there's about a four dollar cost, so I make the difference on that cost.”
Michael Slavin Apr 15, 2016 ▶ 11:44 This Entrepreneur Served 10 Years in The Army, You Won't Believe What Happened Next with Michael Slavin EP 237
Disclosure
Ali: Adscend Acquired Slice App Users for a $2 CPA
“So we just finished up a really big campaign with a company called slice and they do like, they're basically like a shopping assistant and package tracker app top rated on the, on, on the app market. And we were acquiring users for them that were linking their…”
Fehzan Ali Apr 2, 2016 ▶ 3:24 26 and Managing $8.4m In Adspend with Fehzan Ali of Adscendmedia.com EP 219
Disclosure
Voelker targets Amazon products selling at least 10 units daily
“I like to find products I can sell at least 10 units a day.”
Scott Voelker Jan 21, 2016 ▶ 6:33 How to Make a Fortune Selling on Amazon with Scott Voelker of The Amazing Seller Podcast
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