Eric Esfahanian, CRO of Gryphon Networks, discusses the return on investment timeline for enterprise clients using Gryphon's sales platform.
0:00 / 0:02exact quote · 2.9s
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“In, in two weeks you pay for what you pay Griffin in a year.”
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More from Eric Esfahanian
Insight
Closing enterprise deals often takes no longer than small accounts
“And in many cases, it takes just as long with the big ones as it does with the small ones.”
Eric EsfahanianJan 20, 2018▶ 13:34910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
Insight
Compliance officer relationships often alienate heads of sales in enterprise deals
“You can be the best friend of the compliance officer, but that doesn't mean the head of sales is going to give you the time of day. In fact, it probably means they won't.”
Eric EsfahanianJan 20, 2018▶ 15:26910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
AssertionNot checkable as stated
Gryphon achieves a customer acquisition payback period of under three months
“Oh my gosh, less than a quarter.”
Eric EsfahanianJan 20, 2018▶ 19:01910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
Insight
Prospective clients overestimate rep call volume and lack baseline data
“What I meant was a lot of our clients at the very baseline, when we start talking to them, they don't even know how many calls are being made by their reps. They, if they guess, they usually over, overestimate how many calls are being made. They don't know how…”
Eric EsfahanianJan 20, 2018▶ 5:38910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
Insight
Enterprise CRM activity data is only 40% to 45% accurate at best
“The CRM activity data is always maybe 40, 45% accurate at best.”
Eric EsfahanianJan 20, 2018▶ 10:19910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
AssertionNot checkable as stated
A 0.5% sales conversion lift drove $12M per month for one client
“A half a percent improvement at one of my clients in, in average rep sales effectiveness as defined by conversation to appointment sets, a half a percent means twelve million dollars a month in net new revenue.”
Eric EsfahanianJan 20, 2018▶ 11:32910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR
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