Disclosure certainty 5/5 debate potential 1/5

Trakto publicly shares its live revenue and churn data via Baremetrics

Paulo Tenório · Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR? · Oct 12, 2020 · at 16:39

Paulo Tenório, founder of Trakto, tells Nathan Latka that the company maintains open metrics for revenue, ARPU, and churn.

0:00 / 0:14exact quote · 14.2s
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“We use Barometrics and we have the open data. If people want to check out because it's connected to Stripe, which is our main gateway, you go through tracto.barometrics.com and then you can check out How we are dealing churn and ARPU and everything else.”

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More from Paulo Tenório

Assertion Not checkable as stated
Trakto has reached over 500,000 total users and 40,000 paying clients
“Oh, so right now we have around like five, 500,000 plus users and paying clients. We are reaching about like 40,000 paying clients so far.”
Paulo Tenório Oct 12, 2020 ▶ 5:21 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
Assertion Not checkable as stated
Trakto has 3,000 direct paying customers at a $10 monthly ARPU
“Around like 3000 directly. So that's how they pay us and through the other, the major part like comes through like big tickets. So we have like an ARPU around around like 10 dollars per month.”
Paulo Tenório Oct 12, 2020 ▶ 6:05 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
Disclosure
Trakto plans to enter the United States market in 2021
“So we are not like selling in the U S yeah. So that's our plan for 20, 21.”
Paulo Tenório Oct 12, 2020 ▶ 8:52 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
Assertion Supported
Trakto secures $100,000 investment from TheVentureCity accelerator
“We just got accepted into a really nice accelerator. I'm really proud to be part of the Deventory City team. They're based in Miami. Laura is the CEO. We just got on, on the batch and we got like a 100,000 investment right now.”
Paulo Tenório Oct 12, 2020 ▶ 12:55 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
Assertion Not checkable as stated
TheVentureCity took 6% equity contingent on Trakto raising over $1.5 million
“Actually, they take six percent of the next round and they have, like, a threshold that you must raise more than a million and a half dollars so they're able to cash in.”
Paulo Tenório Oct 12, 2020 ▶ 13:14 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
Assertion Not checkable as stated
Trakto currently experiences approximately 6% monthly gross revenue churn
“You know, we have around like six percent of revenue growth revenue churn.”
Paulo Tenório Oct 12, 2020 ▶ 14:50 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?
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