Paulo Tenório

Founder & CEO, Trakto · 1 appearance on the record.

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founderexecutive@pauloblob ↗LinkedIn ↗pauloblob.com ↗

Paulo Tenório is a Brazilian entrepreneur who co-founded Trakto, an automated graphic design platform. He previously worked as a motion designer on projects for Fox and Nickelodeon, and later created the Trakto Show business and innovation conference.

11statements → 9claims → 1claims resolved → 4.09/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 1 not yet assessed 7 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Paulo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Trakto secures $100,000 investment from TheVentureCity accelerator

“We just got accepted into a really nice accelerator. I'm really proud to be part of the Deventory City team. They're based in Miami. Laura is the CEO. We just got on, on the batch and we got like a 100,000 investment right now.”

Paulo Tenório Oct 12, 2020 ▶ 12:55 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Paulo Tenório on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Paulo Tenório said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Trakto has reached over 500,000 total users and 40,000 paying clients

“Oh, so right now we have around like five, 500,000 plus users and paying clients. We are reaching about like 40,000 paying clients so far.”

Paulo Tenório Oct 12, 2020 ▶ 5:21 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

Trakto has 3,000 direct paying customers at a $10 monthly ARPU

“Around like 3000 directly. So that's how they pay us and through the other, the major part like comes through like big tickets. So we have like an ARPU around around like 10 dollars per month.”

Paulo Tenório Oct 12, 2020 ▶ 6:05 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Disclosure

Trakto plans to enter the United States market in 2021

“So we are not like selling in the U S yeah. So that's our plan for 20, 21.”

Paulo Tenório Oct 12, 2020 ▶ 8:52 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Supported

Trakto secures $100,000 investment from TheVentureCity accelerator

Paulo Tenório Oct 12, 2020 ▶ 12:55 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

TheVentureCity took 6% equity contingent on Trakto raising over $1.5 million

“Actually, they take six percent of the next round and they have, like, a threshold that you must raise more than a million and a half dollars so they're able to cash in.”

Paulo Tenório Oct 12, 2020 ▶ 13:14 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

Trakto currently experiences approximately 6% monthly gross revenue churn

“You know, we have around like six percent of revenue growth revenue churn.”

Paulo Tenório Oct 12, 2020 ▶ 14:50 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

Trakto generated approximately $15,000 in monthly recurring revenue in late 2019

“Around like 15,000. We didn't have a white label. We didn't have like a lot of different things that we have right now.”

Paulo Tenório Oct 12, 2020 ▶ 16:02 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Disclosure

Trakto publicly shares its live revenue and churn data via Baremetrics

“We use Barometrics and we have the open data. If people want to check out because it's connected to Stripe, which is our main gateway, you go through tracto.barometrics.com and then you can check out How we are dealing churn and ARPU and everything else.”

Paulo Tenório Oct 12, 2020 ▶ 16:39 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

Trakto users generate between 48,000 and 50,000 new documents weekly

“It's around, like 40 it's in between, like, this week, it's, like, it's gonna be, like, 48 to 50,000, like, new documents every week. We had a month that we reached almost, like, a million new designs, like, in a month, so that was good.”

Paulo Tenório Oct 12, 2020 ▶ 10:26 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not publicly verifiable

Trakto has raised approximately $500,000 in total venture funding so far

“Tracto raised it so far around like 500 thousand US dollars.”

Paulo Tenório Oct 12, 2020 ▶ 11:02 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Assertion Not checkable as stated

Trakto currently operates with a cash burn rate of $15,000 monthly

“Right now we're going like 15,000 dollars per month.”

Paulo Tenório Oct 12, 2020 ▶ 12:45 Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?

Appearances (1)

Episode	Date	Speaking time
Trakto Hits $30k MRR With Canva Competitor. Can They Hit $1m ARR?	Oct 12, 2020	11m

Paulo Tenório

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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