Graham Williams, founder of Transmission Events and promoter of Austin's Fun Fun Fun Fest, discusses the festival's revenue breakdown with Nathan Latka.
0:00 / 0:07exact quote · 7.8s
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“Tickets alone are probably about half of what we pull in. So I, it's not in front of me. It's hard to say. I want to say there's like one to two million in ticket sales.”
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More from Graham Williams
Insight
Williams: Brand sponsors favor boutique events over broad mass reach
“There is definitely a new mindset in the sponsorship world that isn't so focused on what's the biggest thing we can be a part of, but more what's the coolest thing we can be a part of, or how do we market our brand uniquely and actually connect with fans and b…”
Graham WilliamsJun 10, 2016▶ 8:10How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
AssertionNot checkable as stated
Williams: 100,000-person music festivals make around $10 million in profit
“I mean, we make money, but I wouldn't say, compared to some of the big festivals that make ten million dollars, those are festivals with a 100,000 people, so we're a lot smaller.”
Graham WilliamsJun 10, 2016▶ 9:59How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
AssertionSupported
Williams: Fun Fun Fun Fest Drew ~20,000 Daily Attendees in 2015
“Around 20,000 or so. And it's three days, it used to be one. That first year was one day, now it's three days.”
Graham WilliamsJun 10, 2016▶ 4:07How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
AssertionNot checkable as stated
Williams: Fun Fun Fun Fest Budget Is $4M to $5M
“I don't even know off the top of my head, it's four or five million.”
Graham WilliamsJun 10, 2016▶ 4:20How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
AssertionNot checkable as stated
Williams: Fun Fun Fun Fest drew 3,000 and turned a profit in year one
“I don't know the exact cost, probably a hundred grand or so, small, compared to what it costs now. The festival probably did about 3000 people. It was one day. And yeah, I mean, it actually made a teeny tiny profit, even.”
Graham WilliamsJun 10, 2016▶ 2:44How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
What-if
Williams: I should have launched Transmission Events five years earlier
“I worked at Emo's, this one club, for about a decade before I started Transmission, I probably should have started that company five years before that. Same with the festival. But I probably stayed in a comfortable zone that I knew well and didn't take as many…”
Graham WilliamsJun 10, 2016▶ 15:25How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams
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